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Library/Series/lonelygirl15
Grade B19 sourcesHIS-01538

lonelygirl15

Series · 2006 · Notable

45Editable slideCertificate

A breakout episode of a staged teenage vlog drew 500,000 views in two days.

Original · lonelygirl15 / Jessica Lee Rose
Clip · lonelygirl15 on YouTube
First Blog / Dorkiness Prevails
lonelygirl15 on YouTube
Bree in Look Back, July 2007; released under CC BY-SA 2.5
Lonelygirl15 Studios
Katharine McPhee to guest on ‘Lonelygirl15’
Associated Press via NBC News
No caption
RNZ
My Parents Suck...
lonelygirl15 on YouTube

Spread Score

How it works
ReachNo data yetContagion40Breadth50Velocity58Longevity3145

Numbers

Peak proxy date
Week of Sep 9, 2006
Jun 16 ’06 to Week of Sep 9, 2006
Platforms
4
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • Mystery & lorePrimary
  • Response chain
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

Bree debuted on YouTube, and fans investigated whether she was real. Press covered the mystery. After the creators admitted fiction, TV interviews and sponsor integrations followed; MySpace premiered the season finale.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesApr ’06JunAugOctFeb ’07AprJulOctApr ’08SepPeak proxyYouTubePressOpen webTV
YouTubePressOpen webTV

13 more events on this chart

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Timeline (16)

  1. May 2006

    Miles Beckett / Mesh Flinders precursor · May 2006

    The team posted tribute clips to existing vloggers before casting Bree.[1][2]

  2. June 2006

    lonelygirl15 / Jessica Lee Rose seed · Jun 16 ’06

    Bree introduced herself in First Blog / Dorkiness Prevails.[1][2]

    First Blog / Dorkiness Prevails

  3. July 2006

    lonelygirl15 owner response · Jul 4 ’06

    My Parents Suck drew 50,000 views in two hours, according to the production team.[2]

  1. press · Jul 28 ’06

  2. platform jump · Aug 29 ’06

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Series · Open web · 201766

13 Reasons Why

Netflix

The Netflix series drew more than 11 million tweets within a month of release.

42.2K sold

1 / 8

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New cases, every week

How the next thing spread, the week it does.