Grade B15 sourcesHIS-02095
Tems’ view-blocking Oscars gown
Moment · 2023
A joke about Tems’ Oscars gown had 27 million views on X.
Spread Score
How it worksNumbers
- Seed to peak proxy
- 1 day
- Mar 12 ’23 to Mar 13 ’23
- Platforms
- 3
- Started on TV
- Origin
- Seeded
- Fashion & accessories
How it spread
Trace the originTems wore Lever Couture to the Oscars. A photo of her seated prompted jokes and criticism on Twitter; news outlets covered the debate, and Tems posted a brief response.
Proxy date; not a directly measured attention peak.
Timeline (15)
March 2023
Jarrett Bellini platform jump · Mar 13 ’23
Bellini posted a photo and joked about sitting behind a stratus cloud.[3]
Join free to see why it worked and the other 12 events. Free, on every case.
Spread the same way
Do this
- 1A visible detail can give viewers a compact image to discuss.
Every number (3)
- Bellini post views on X“27M Views”27M[3]
Press (3 outlets)
- Mar 13, 20231 day in
CNN Brasil · Vestido de indicada ao Oscar bloqueia visão da plateia e viraliza
You’ve seen 1 of 2 steps, 1 of 3 numbers and 1 of 3 outlets. Pro opens the rest, with all 15 sources.




















