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Library/App & software/Locket Widget
Grade B20 sourcesHIS-00400

Locket Widget

App & software · 2022 · Notable

52Editable slideCertificate

A photo widget built for a girlfriend reached No. 1 on the U.S. App Store.

Clip · Digital Tips Academy on YouTube
Clip · @ on TikTok
Official Locket graphic showing friends’ photos inside the home-screen widget
Locket Labs
Locket Widget on the App Store
Locket Labs, Inc.; Matt Moss
Locket Widget - androidrank.org
Androidrank
App Store Awards celebrate the best apps and games of 2022
Apple
This past week we teamed up with Frilliance to host an event in the Bay Area! The best part? Getting to experience our Locket community beyond the home screen. Around 150 girls who had never met… |…
LinkedIn / Locket
วิธีใช้ Locket Widget แอปใหม่มาแรงใน TikTok ทั้งฮา ทั้งหวาน ทั้งหวานในแอปเดียว!
Digital Tips Academy on YouTube
A more intimate internet
The Up and Up
'Locket' is a viral new app that lets friends share photos straight to your iPhone Home Screen - 9to5Mac
9to5Mac
Locket: Wie die neue Social-App dank Tiktok 600.000 Downloads am Tag generiert
OMR
Is Locket Widget safe
DeleteMe

Spread Score

How it works
Reach50Contagion35Breadth70Velocity52Longevity5852

Numbers

January 2022 downloads (founder recollection)
10M
As of Jan 31, 2022 · App stores · Self-reported · The Up and Up
Peak date
Jan 2022
Jan 1 ’22 to Jan 2022
Platforms
5
Started on App stores
Origin
Mixed
Technology

Mechanics

  • Maker originPrimary
  • Platform jump
  • Press loop
  • Controversy
  • Dupe economy

How it spread

Trace the origin

Moss made Locket for his girlfriend, then released it publicly. User-made TikToks and friend invitations took it to No. 1 on the U.S. App Store. Paid creator campaigns followed; Moss later claimed 10 million daily active users.

Dates use the stated precision; chart positions are date anchors.

Google searchesOct ’21Jan ’22FebJunSepDecDec ’23Dec ’24Nov ’25Apr ’26JunSepPeakTikTokApp storesPressOpen webRetail
TikTokApp storesPressOpen webRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. December 2021

    Matt Moss / @locketcamera precursor · Dec 31 ’21

    Moss posted a demo showing photos of himself and his girlfriend in the Locket widget.[1]

    Open the first post ↗

  2. January 2022

    Matt Moss / Locket Labs seed · Jan 1 ’22

    Moss said Locket launched publicly on New Year’s Day after he built it for his girlfriend.[2][3]

    A more intimate internet

  3. U.S. App Store users commercial · Jan 9 ’22

    Locket reached No. 1 on the U.S. App Store.[4]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 3 numbers
  2. 2026-10-15Score 50 → 52 · Fact-check passed (33 claims)
  3. 2026-10-13Added: 15 events, 20 sources · Score 50
Origin
Mixed
Sector
Technology
Region
US
January 2022 downloads (founder recollection)
10M
As of Jan 31, 2022 · App stores · Self-reported · The Up and Up
Evidence
Grade B

Spread the same way

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The guided workout screen in Stuart Hall's derivative app.

$10K revenue

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App stores · 2016

61
The Houseparty screen for connecting a Fortnite account.

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App stores · 2025

58
Official DeepSeek app screenshot from its app announcement.

23M downloads a month

2048

Open web · 2014

47
2048 winning board, April 2014; MIT licence

New cases, every week

How the next thing spread, the week it does.

See every timeline

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Google searchesOct ’21Jan ’22FebJunSepDecDec ’23Dec ’24Nov ’25Apr ’26JunSepPeakTikTokApp storesPressOpen webRetail
TikTokApp storesPressOpen webRetail

13 more events on this chart

Join free to see them

  1. December 2021

    Matt Moss / @locketcamera precursor · Dec 31 ’21

    Moss posted a demo showing photos of himself and his girlfriend in the Locket widget.[1]

    Open the first post ↗

  2. January 2022

    Matt Moss / Locket Labs seed · Jan 1 ’22

    Moss said Locket launched publicly on New Year’s Day after he built it for his girlfriend.[2][3]

    A more intimate internet

  3. U.S. App Store users commercial · Jan 9 ’22

    Locket reached No. 1 on the U.S. App Store.[4]

  1. press · Jan 11 ’22

  2. backlash · Jan 13 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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