Viral finance marketing: Mystery & lore

Cases
6
Median Spread Score
35
Most started on
Group chats33%
First post to peak
10 days

By mechanic

All41Controversy20Newsjacking16Response chain10Creator relay10Pairing8Mystery & lore6

Monobank’s “Hunt for Lemons”

46
Netflix Ukraine on Instagram: "лимони всюдиииии 😌🍋"

25M impressions

DOGS Telegram Mini App

43
DOGS token sets memecoin record with 17M users on The Open Network

Peaked at #3

Lulumelon EOSS

35
Lulumelon Official on Instagram: "The biggest shopping extravaganza of the year is here! Get crazy daels on the latest trends and up your style with the Lulumelon End of Season Sale. Shop now!…

28M impressions

CRED: Being Ravi Shastri Is Fun

30
Don't remember any of this.

1.5M views

Friend.tech

24
1/3 We've been taking a look at some numbers to see how key holders are using friendtech. Let's start with active users: about 20k key holders check rooms to read messages every day

$7.2M revenue

Leadway’s “No Looseguard”

20
Leadway's 'No Looseguard' campaign: An interview with Diana Mulili | Leadway posted on the topic | LinkedIn

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