Viral finance marketing: Controversy

Cases
20
Median Spread Score
37
Most started on
X45%
First post to peak
10 days

By mechanic

All41Controversy20Newsjacking16Response chain10Creator relay10Pairing8Mystery & lore6

Coinbase Bouncing QR Code

51
A pink QR code on black from the aired creative, shown in Wavemaker’s campaign case study.

14B impressions

Fearless Girl

50
'Fearless Girl' statue face off Wall Street Bull in New York

4.6B impressions

Novig Just Sports

49
Confirmed: Sydney Sweeney knows ball.

CRED Antakshari

47
Me returning to home from college after a successful Mass Bunk :

Revolut Luís Figo: Hazlo por tu dinero

45
Revolut’s Figo billboard in Madrid, photographed in the executive’s launch post.

Fartcoin

41
Fartcoin (Fartcoin ) Price, Chart & Market Cap

Cash App and Timothée Chalamet’s Sphere stunt

39
Timothée Chalamet on Instagram: "MARTY SUPREME OUT IN 3 DAYS TICKET LINK IN BIO"

1.3M views

Klarna and DoorDash’s burrito financing memes

39
They're doing the meme.

BOOK OF MEME (BOME)

38
BOOK OF MEME Price: BOME/USD Live Price Chart, Market Cap & News Today | CoinGecko

Vigil Aunty

37
Origin Story of Vigil Aunty | HDFC Bank | #StayVigil

Kalshi’s “The World’s Gone Mad” AI ad

35
The world’s gone mad

18M impressions

TapSwap

29
Official Tappy Town launch artwork showing its TapFlix building.

18M players

CRED’s Rejection with Gautam Gambhir

27
Rejection | ft. Gautam Gambhir | CRED

Binance #CryptoCelebAlert

26
Superstars ≠ crypto experts. Music artist @JBALVIN says “do your own research”. On 2.13 when big names try to give you crypto advice — 🚨 sound #CryptoCelebAlert and grab 1/2222 NFTs of basketball…

Friend.tech

24
1/3 We've been taking a look at some numbers to see how key holders are using friendtech. Let's start with active users: about 20k key holders check rooms to read messages every day

$7.2M revenue

Goatseus Maximus (GOAT)

22
Goatseus Maximus (GOAT) Price, Chart & Market Cap

4.9M impressions

Coinbase’s “Everything Is Fine” musical

19
If everything is fine, then don’t change anything at all. But when the financial system isn’t working for so many people in the UK, it needs to be updated.

4.3M impressions

Pepe (PEPE)

16
Today. $PEPE #MMGA

Peaked at #3

dogwifhat (WIF)

15
$WIF live CA: EKpQGSJtjMFqKZ9KQanSqYXRcF8fBopzLHYxdM65zcjm Chart: Tg :

Peaked at #3

Klarna CEO's AI Marketing Savings Post

15
Business Insider's backlash headline and CEO photograph, shared in Antti Toivonen's LinkedIn reaction.

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