Viral finance marketing: Pairing

Cases
8
Median Spread Score
45
Most started on
X50%
First post to peak
21 days

By mechanic

All41Controversy20Newsjacking16Response chain10Creator relay10Pairing8Mystery & lore6

State Farm: Batman vs. Bateman

52
Jason Bateman tried to protect Gotham while Batman rescued him in a State Farm insurance commercial.

2.1B impressions

Fearless Girl

50
'Fearless Girl' statue face off Wall Street Bull in New York

4.6B impressions

Novig Just Sports

49
Confirmed: Sydney Sweeney knows ball.

Revolut Luís Figo: Hazlo por tu dinero

45
Revolut’s Figo billboard in Madrid, photographed in the executive’s launch post.

Trust Bank Singapore Referral Launch

45
Trust app splash screen and Gojek stamp-card reward, shown in Perx’s December 2022 newsletter.

Binance #CryptoCelebAlert

26
Superstars ≠ crypto experts. Music artist @JBALVIN says “do your own research”. On 2.13 when big names try to give you crypto advice — 🚨 sound #CryptoCelebAlert and grab 1/2222 NFTs of basketball…

Pepe (PEPE)

16
Today. $PEPE #MMGA

Peaked at #3

dogwifhat (WIF)

15
$WIF live CA: EKpQGSJtjMFqKZ9KQanSqYXRcF8fBopzLHYxdM65zcjm Chart: Tg :

Peaked at #3

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