Viral movie marketing: Creator relay

Cases
6
Median Spread Score
59
Most started on
YouTube50%
First post to peak
6 days

By mechanic

All39Controversy21Underdog18Pairing14Response chain11Maker origin8Transgression6Creator relay6

A Minecraft Movie

66
the minecraft movie trailers but only when jack black says something from the game verbatim

$960.4M box office

Godzilla Minus One

61
Godzilla Minus One

$105.2M box office

Don't Breathe

59
DON'T BREATHE - Official Trailer (HD)

$158.9M on a $10M budget

Mortal Kombat red-band trailer

51
Mortal Kombat – Official Restricted Trailer

A Star Is Born trailer

50
A STAR IS BORN - Official Trailer 1

$436.4M on a $36M budget

A Minecraft Movie First Teaser

49
A Minecraft Movie | Teaser

97.5M impressions

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Creator relay in every industry