Viral TV shows: Challenge

Cases
8
Median Spread Score
55
Most started on
Open web38%
First post to peak
864 days

By mechanic

All72Controversy46Response chain19Identity badge19Mystery & lore15Maker origin14Pairing13Fandom mobilisation10Newsjacking8Challenge8Underdog8Daily ritual7

Squid Game (season 1)

69
Original 2021 teaser poster showing a pink guard dragging a player beside a gift-wrapped box.

Peaked at #1

Empire

59
Pilot - Empire (Season 1, Episode 1) - Apple TV

647M impressions

Draw With Rob

58
#DrawWithRob 1 Gregosaurus

Peaked at #1

Cobra Kai

55
First episode, Ace Degenerate, screened at Tribeca before its official YouTube upload.

Peaked at #1

Physical: 100

52
Physical: 100 key art: the white torso sculpture

Peaked at #1

Outer Banks

46
The Pogues lined up on a rocky shore.

Peaked at #1

Yoga with Adriene

45
Yoga With Adriene - Introduction

$98K revenue

Hot Ones

40
The Hot Ones season 20 sauce lineup.

$7M revenue

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