LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Series/Empire
Grade B26 sourcesHIS-00146

Empire

Series · 2015 · Notable

59Editable slideCertificate

Fox’s Empire grew each week to a first-season finale averaging 16.7 million viewers.

Trailer · France Télévisions on YouTube
Clip · AfterBuzz TV on YouTube
Pilot - Empire (Season 1, Episode 1) - Apple TV
Fox
Empire: poster
Wikipedia (non-free, fair use)
TEASER EMPIRE S2 WEB02
France Télévisions on YouTube
Social Buzz: Top TV Shows - January 4 - 10, 2015
Television Academy and Unified
Chris Hemsworth: March 7, 2015 - Saturday Night Live (Season 40, Episode 15) - Apple TV
Apple TV / NBC Studios
Empire
Billboard
A Sprawling Empire: How FOX’s Hit TV Show Affects Music | Nielsen
Nielsen
TV Season 2015-2016 in Review: The Biggest Social TV Moments
Nielsen
Twitter to take its charm offensive to TV
Euronews
Empire After Show Season 1 Episode 1 "Pilot" | AfterBuzz TV
AfterBuzz TV on YouTube
How Fox's 'Empire' Topped the Charts With a Hip-Hop Soap Opera
TheWrap
Fox's 'Empire' Soundtrack Debuts at No. 1 in This Week's Album Sales (3/18/2015)
XXL
Ratings: 'Empire' 2-Hour Season Finale Draws Massive 16.7 Million Viewers (Updated)
TheWrap
'Empire' Finale Is Social Beast: 112M Twitter Impressions, 15.8M Facebook Interactions
TheWrap

Spread Score

How it works
Reach59Contagion55Breadth90Velocity14Longevity6559

Numbers

Season-one Twitter earned impressions, Twitter campaign claim
647M
X · Self-reported · Euronews
Peak date
Week of Mar 18, 2015
Jan 7 ’15 to Week of Mar 18, 2015
Platforms
6
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Controversy
  • Challenge
  • Pairing

How it spread

Trace the origin

Empire gained viewers each week after Fox’s paid launch. Its first-season finale averaged 16.7 million viewers and generated 2.4 million tweets. The soundtrack topped Billboard’s album chart, independent video discussions appeared, and Saks announced fashion collections.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesApr ’14JunOctFeb ’15AprJulSepNovFeb ’16JulDecPeakTVPressAudioXFacebookRetail
TVPressAudioXFacebookRetail

15 more events on this chart

Join free to see them

Timeline (18)

  1. May 2014

    Fox precursor · May 6 ’14

    Fox ordered Empire for its television schedule.[1]

    Open the first post ↗
  2. January 2015

    Fox seed · Jan 7 ’15

    Empire premiered on Fox with 9.9 million viewers.[2][1][3]

    Pilot - Empire (Season 1, Episode 1) - Apple TV
  3. TheWrap press · Jan 8 ’15

    TheWrap detailed Fox’s paid launch; Fox said it held 80 influencer screenings.[4]

    How Fox's 'Empire' Topped the Charts With a Hip-Hop Soap Opera
Changelogupdated Oct 13 ’26
  1. 2026-10-13Archived 2 sources · Cleared the depth bar · Fact-check passed (55 claims)
  2. 2026-10-12Added: 16 events, 24 sources · Score 59
Origin
Mixed
Sector
Entertainment
Region
US
Season-one Twitter earned impressions, Twitter campaign claim
647M
X · Self-reported · Euronews
Evidence
Grade B

Spread the same way

Deadpool & Wolverine

Box office · 2024

73
Official Deadpool & Wolverine film poster

$1.34B box office

Cobra Kai

Box office · 2018

55
First episode, Ace Degenerate, screened at Tribeca before its official YouTube upload.

Peaked at #1

Android: Friends Furever

YouTube · 2015

42
An animal-friendship montage set to Roger Miller’s Oo-De-Lally from Robin Hood.

Peaked at #1

Caresha Please

YouTube · 2022

41
Yung Miami & Diddy Talk Their Relationship Status, Dating, Love Records & More | Caresha Please

1B impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Wikipedia views · Google searchesApr ’14JunOctFeb ’15AprJulSepNovFeb ’16JulDecPeakTVPressAudioXFacebookRetail
TVPressAudioXFacebookRetail

15 more events on this chart

Join free to see them
  1. May 2014

    Fox precursor · May 6 ’14

    Fox ordered Empire for its television schedule.[1]

    Open the first post ↗
  2. January 2015

    Fox seed · Jan 7 ’15

    Empire premiered on Fox with 9.9 million viewers.[2][1][3]

    Pilot - Empire (Season 1, Episode 1) - Apple TV
  3. TheWrap press · Jan 8 ’15

    TheWrap detailed Fox’s paid launch; Fox said it held 80 influencer screenings.[4]

    How Fox's 'Empire' Topped the Charts With a Hip-Hop Soap Opera
  1. platform jump · Jan 8 ’15

  2. platform jump · Week of Jan 10, 2015

Join free to see the other 15 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 25 sourced numbers and 26 sources. Start with a free account.

Join freeGo Pro