Viral TV shows: Fandom mobilisation

Cases
9
Median Spread Score
47
Most started on
YouTube44%
First post to peak
167 days

By mechanic

All63Controversy40Identity badge18Response chain15Mystery & lore14Maker origin13Pairing12Fandom mobilisation9Newsjacking7Underdog7Daily ritual7Challenge6

Making a Murderer

63
Making a Murderer poster: Steven Avery's face split by the title.

415M impressions

Stranger Things

58
Stranger Things key art: the boys and Eleven under the red title.

$1B revenue

Helluva Boss

50
HELLUVA BOSS (PILOT)

Peaked at #1

The Summer I Turned Pretty

49
Lola Tung as Belly in the official trailer.

725M impressions

Ruangguru Clash of Champions

47
Ruangguru Clash of Champions Episode 1 | PARAH!!! HITUNG RATUSAN ANGKA SAMPE PUSING

12.6M views

Serial (podcast)

42
Official Serial cover artwork from This American Life; no victim imagery.

Peaked at #1

Petscop

41
Petscop

2M views

Daredevil hallway fight

40
Marvel's Daredevil | Hallway Fight Scene [HD] | Netflix

New Heights (podcast)

40
Official New Heights series artwork supplied by Amazon and Wondery.

Peaked at #1

More collections

Fandom mobilisation in every industry