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Library/Series/The Summer I Turned Pretty
Grade A22 sourcesHIS-01289

The Summer I Turned Pretty

Series · 2022 · Notable

49Editable slideCertificate

Amazon reported 70 million viewers for the teen romance's final season.

Trailer · Amazon Prime Video UK & IE on YouTube
Lola Tung as Belly in the official trailer.
Amazon Prime Video UK & IE on YouTube
Author and showrunner Jenny Han.
Deadline
Belly by a car in a scene from the series.
Variety
Christopher Briney and co-stars in an American Eagle campaign.
American Eagle Outfitters
Belly and Conrad at the debutante ball.
Deadline
Conrad and Belly face to face in season 2.
Deadline
L_R: Gavin Casalegno, Sean Kaufman, Lola Tung, Rain Spencer and Christopher Briney in 'The Summer I Turned Pretty' Season 3
Deadline
Belly (Lola Tung), Jeremiah (Gavin Casalegno). Photo: Erika Doss © AMAZON CONTENT SERVICES LLC
Variety
The cast at a premiere for The Summer I Turned Pretty movie.
Amazon
Belly (Lola Tung), Jeremiah (Gavin Casalegno), Conrad (Christopher Briney), Steven (Sean Kaufman), and Taylor (Rain Spencer) in THE SUMMER I TURNED PRETTY Photo: Erika Doss © AMAZON CONTENT SERVICES…
Variety
Belly (Lola Tung) in THE SUMMER I TURNED PRETTY Photo: Erika Doss © AMAZON CONTENT SERVICES LLC
Variety
Belly and friends on the beach in Cousins.
TheWrap

Spread Score

How it works
Reach69Contagion35Breadth90Velocity0Longevity2449

Numbers

Launch-weekend potential impressions, all platforms (DMS)
725M
As of Jun 30, 2022 · Self-reported · Variety
Observed peak date
Week of Sep 15, 2025
Jun 17 ’22 to Week of Sep 15, 2025
Platforms
6
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Identity badgePrimary
  • Fandom mobilisation
  • Platform jump
  • Press loop
  • Response chain

How it spread

Trace the origin

Prime Video launched Han's series with a Taylor Swift partnership. Fans chose teams and recited scenes on TikTok. Book sales rose; Amazon reported 70 million final-season viewers and commissioned a film.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMar ’22JunSepMay ’23AugOctMar ’24OctJul ’25SepOctMay ’26NovObserved peakInstagramOpen webPressTikTokRetailX
InstagramOpen webPressTikTokRetailX

12 more events on this chart

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Timeline (15)

  1. May 2022

    Taylor Swift precursor · May 5 ’22

    Swift shared a series teaser featuring This Love (Taylor's Version) before the recording's release.[1][2]

    Open the first post ↗

  2. June 2022

    Amazon Studios / wiip seed · Jun 17 ’22

    Prime Video released Jenny Han's adaptation about Belly and the Fisher brothers.[3][4][5]

    Author and showrunner Jenny Han.

  3. Variety press · Jun 30 ’22

    Variety reported a premiere-weekend Prime Video No. 1 and renewed demand for the books and soundtrack.[5]

    Belly by a car in a scene from the series.

  1. platform jump · Jun 30 ’22

  2. commercial · Jun 28 ’23

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Why it worked

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  1. 1
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Pro opens the playbook, all 13 sourced numbers and 22 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
US
Launch-weekend potential impressions, all platforms (DMS)
725M
As of Jun 30, 2022 · Self-reported · Variety
Evidence
Grade A

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Peaked at #5

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How the next thing spread, the week it does.