Marketing Dive

Outlet · 60 cases · 2015–2026

Most often

Covered it

31 of 60 cases

Kept it going23Carried it2Pushed back2Answered1

Topics

Food & beverage21Beauty & personal care7Fashion & accessories7Home & lifestyle6Technology5Auto & mobility3

Where they moved it

  • Press55
  • App stores2
  • YouTube2
  • TikTok1

Solo Stove: Snoop Goes Smokeless

61
I’m giving up smoke.

19.5B impressions

Gap x KATSEYE: Better in Denim

58
Better in Denim.

8B impressions

e.l.f. x Liquid Death Corpse Paint

55
Corpse Paint by Liquid Death x e.l.f. Cosmetics

8B impressions

McDonald’s: WcDonald’s

55
WcDonald’s manga takeout bag

6B impressions

Mr. Clean retires

59
"Congrats, Damon! With your impressive degree, you can now do PR for laundry and cleaning products!” While that might not have been the most aspirational job offer I received, I’d say it’s…

21M views

Whopper Whopper

55
Whopper Whopper (Extended)

1B impressions

Apple Three Minutes

58
An iPhone X-shot film about a train attendant’s brief Chinese New Year reunion with her son.

40M views

Heineken: The Boring Phone

53
Heineken | The Boring Phone - HD Camera

8.9B impressions

e.l.f. Judge Beauty

53
In e.l.f we Trust | e.l.f Cosmetics Game Day Commercial 2024

105B impressions

State Farm: Batman vs. Bateman

52
Jason Bateman tried to protect Gotham while Batman rescued him in a State Farm insurance commercial.

2.1B impressions

Jaguar: Copy Nothing

52
Jaguar | Copy Nothing

160M views

Mastercard: Abracadabra: From Fan to Featured

52
Lady Gaga - “Abracadabra” Music Video Presented by Mastercard

1.4B impressions

YETI x Liquid Death Casket Cooler

52
The Life-Sized Casket Cooler from Liquid Death x YETI

1.2B impressions

Burger King Whopper Neutrality

52
An in-store video stunt that charged more for faster Whoppers to explain net neutrality.

4.3B impressions

e.l.f. Halo Glow Liquid Filter

52
e.l.f. Halo Glow Liquid Filter bottle and applicator.

22K sold

Coors Light: Case of the Mondays

47
Coors Light Chill Face Roller holding a beer can.

12.8B impressions

Burger King "Moldy Whopper"

49
Why Burger King Is Proudly Advertising a Moldy Whopper

8.4B impressions

Robert Downey Jr. Delivers a Real Bionic Arm

49
Microsoft video of Robert Downey Jr. giving Alex Pring an Iron Man-themed arm made by Limbitless Solutions.

2B impressions

Gap Get Loose with Troye Sivan

46
Get loose. Now live. Free yourself from expectations. And dance outside the lines. Big jeans, for big moves — for everyone. Featuring @troyesivan and @cdkcompany. Choreographed and directed by…

50M impressions

Burger King Whopper Detour

48
Whopper Detour print creative changed a restaurant sign to Billions Swerved.

3.5B impressions

It's a Tide Ad

48
It's A Tide Ad :60

3.6B impressions

Barbie Selfie Generator

48
Take a selfie to become a Barbie (or Ken)! ✨📸 Visit to take a selfie with the #BarbieTheMovie Selfie Generator!

13M uses of the generator

Clash of Clans: Revenge

51
Clash of Clans: Revenge (Official Super Bowl TV Commercial)

Peaked at #1

Apple Welcome Home

50
A HomePod film in which FKA twigs danced through an expanding apartment to Anderson .Paak.

Peaked at #1

Nike Breaking2 Race

47
Nike’s live broadcast of its attempt to run a marathon below two hours at Monza.

30M impressions

Pepsi Kendall Jenner Jump In

47
Pepsi Commercial - SNL

385M impressions

Duolingo High Valyrian Lessons

47
Digital drawing of the Duolingo green owl mascot sitting on a rendition of the Iron Throne from Game of Thrones. Blurred flames can be seen in the background.

700M impressions

Payless Palessi

46
The Payless Experiment

8.8B impressions

It's an e.l.f.ing Glow Storm

45
A special @elfyeah radiance report: It's an E.L.F.ING GLOW STORM! Please exercise ✨extreme iridescence!✨ (and thank you @weatherchannel for inspiring the glowcast!)🤍 #elfpartner

5B impressions

Miracle-Gro Full Bush Summer

42
It's a #FullBushSummer with @Miracle-Gro #ad

1.35B impressions