Marketing Dive

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Extra Gum: The Story of Sarah & Juan

46
A two-minute love story told through gum-wrapper drawings, set to Haley Reinhart’s Elvis cover.

1.3B impressions

Burger King Google Home of the Whopper

45
A Whopper ad whose spoken Google command made nearby Home speakers read Wikipedia.

10.5B impressions

Dove Cost of Beauty

43
Social Media's Impact on Kids' Mental Health: A Dove Film

11.1B impressions

Sydney Sweeney Has Great Jeans

40
A blonde woman wearing denim pictured laying down in a billboard advertisement

24% rise in American Eagle stock

Mr. Clean Cleaner of Your Dreams

43
A woman watched Mr. Clean dance while cleaning, then saw her husband doing the chores.

17.6M views

ROC by Ronaldo: Cristiano Ronaldo in Disguise

43
51M views · 523 reactions | People are going to think that I’m crazy! #LIVELIFELOUD Click here to check out my new brand at ebay.com/roc | Cristiano Ronaldo

Peaked at #1

Columbia Sportswear: Expedition Impossible

39
Expedition Impossible | Columbia Sportswear

80M impressions

Budweiser: Lost Dog

44
A Budweiser commercial about a lost puppy and the Clydesdales that came to its aid.

Peaked at #1

Amazon Finds a Way

42
Special delivery... #AmazonFindsAWay #JurassicWorld

50.8M impressions

Heinz Mustard: Heinz Mustard X Mustard

39
Heinz - Mustard X Mustard

2.1B impressions

I Buy My Own Batteries

40
Don’t settle for anything less than premium, and that includes your batteries too. #TeamAriana

6.7B impressions

Remove the new Snapchat Update

44
1,248,801 people signed and won this petition

1.2M petition signatures

I Love You, Colonel Sanders!

48
Official Steam screenshot of the Colonel Sanders dating simulator.

1B impressions

Starbucks Unicorn Frappuccino

41
Starbucks' Unicorn Frappuccino launch image

155K derivatives

Jeremy Allen White for Calvin Klein Spring 2024

38
Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

9M impressions

Schwinn Stranger Things Mike's Bike

38
PHONE LINES ARE NOW OPEN! Turn your bike collection upside down with one of the @Stranger_Things limited edition Schwinn bikes. Call 1-800-SCHWINN today to place your order. See our post on Facebook…

127M impressions

Learn Korean or Else

37
Netflix Asks Fans “Are You Ready To Play” Ahead of ‘Squid Game’ Season 2 - About Netflix

200M impressions

McDonald's x Cactus Plant Flea Market Happy Meal

39
Despite Sellouts, There's Still Mass Interest in McDonald's Adult Happy Meals

1B impressions

Adidas Backyard Legends

35
adidas Backyard Legends | The Greatest Football Story Ever Told

40M impressions

Peloton: Such a Great App

38
We love all our Members...even those who observe interesting holidays #NationalNudeDay

400K views

Poppi

36
Poppi's range of flavours

$745M on a $8M media spend

e.l.f. So Many Dicks

36
Official So Many Dicks campaign artwork with a grid of male portraits.

5B impressions

Gap brown hoodie revival

32
fits

6.8M views on #gaphoodie

New Coke x Stranger Things

36
The upside-down New Coke vending machine used for the Stranger Things promotion.

500K cans announced as supply

Chipotle Lid Flip

28
Chipotle on Instagram: "💯"

111K derivatives

Dr. Squatch Body Wash Genie

33
Sydney Sweeney granted men wishes for natural body wash in Dr. Squatch’s Guys Only Want One Thing spot.

7.3M views

Chili's Big Smasher Burger

33
Big Smasher burger and fries on a wooden board, from the official burger menu.

46M impressions

Budweiser: Bring Home the Bud

33
New Day, New Tweet. Winning Country gets the Buds. Who will get them?

5.4M hashtag actions

Ford x Sydney Sweeney

30
Ford’s Bronco restoration film with Sydney Sweeney, followed by sponsored Auto 101 tutorials and Dickies workwear.

94.2M impressions

Barbie: Imagine the Possibilities

31
Imagine The Possibilities | @Barbie

19M views on the career film