Grade B21 sourcesHIS-00733
e.l.f. Judge Beauty
Campaign · 2024 · Notable
Roku reported over 45 million paid impressions for e.l.f.’s Judge Beauty extension.
Spread Score
How it worksNumbers
- Campaign media impressions; later undated entrant claim
- 105B
- As of Oct 14, 2026 · Self-reported · e.l.f. Cosmetics / Shorty Awards entrant submission
- Peak date
- Week of Feb 7, 2024
- Feb 7 ’24 to Week of Feb 7, 2024
- Platforms
- 5
- Started on YouTube
- Origin
- Paid
- Beauty & personal care
How it spread
Trace the origine.l.f. released Judge Beauty before its national Super Bowl airing. Paid teasers and cast partnerships supported the launch; Drag Race fans discussed it on Reddit. Roku later reported paid-placement results, and the campaign won marketing awards.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
Changelogupdated Oct 16 ’26
- Revised 1 number
- Added: 16 events, 20 sources · Score 53 · Fact-check passed (35 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.