The Standard

Outlet · 12 cases · 2021–2025 · daily tabloid newspaper in London

Most often

Covered it

9 of 12 cases

Kept it going3

Topics

Fashion & accessories2Gaming2Culture1Entertainment1Food & beverage1Health & fitness1

Where they moved it

  • Press12

Baby Reindeer

63
Baby Reindeer: poster

Peaked at #1

Xbox (Football Manager): The Everyday Tactician

53
Meet Nathan, Bromley FC’s unorthodox recruit! 🎮⚽ Ep.1 The Everyday Tactician | Xbox X TNT Sports

1.5B impressions

Pete Davidson, Official Boyfriend of Reformation

48
Reformation on Instagram: "Pete Davidson, Official Boyfriend of Reformation. Written and directed by @_matthew_frost_"

11B impressions

Tom Daley knitting at the Olympics

49
Tom Daley knitting in the stands at the Tokyo Olympics, as posted by @Olympics

1.2M craft Instagram followers

Negroni Sbagliato With Prosecco in It

52
Emma D'Arcy & Olivia Cooke Get To Know | House of the Dragon Season 1 | HBO Max

90 sold

Spotify Pie

48
Darren Huang’s Spotify Pie, with genre slices and ranked favorite artists.

500K users, says its creator

Loewe I Told Ya Collection

42
LOEWE's page for the special-edition I TOLD YA shirts from Challengers

Milestone 7 days in

Haaland for the Win!

42
Haaland for the Win! Clash of Clans x Erling Haaland

64M views

Heat Waves (fan fiction)

41
Minecraft YouTubers at VidCon 2023.

1.2M views

A Vibe Shift Is Coming

41
an-era-of-bad-taste

Ranked 15 in engagement minutes

Specsavers: The Misheard Version

28
Rick Astley playing guitar in the studio, from Tangerine’s campaign case study.

11M views on the TikTok teaser

Currys Gen Z Script

27
The end 🤣🤣 #genz #genzlife #currys #tech #uk #fyp #viral

300M impressions