LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/Haaland for the Win!
Grade B20 sourcesHIS-00937

Haaland for the Win!

Campaign · 2024 · Notable

42Editable slideCertificate

The Haaland launch film reached a reported 64 million YouTube views by June 2025.

Original · Supercell / DAVID / Axis Studios / Founder Creative

Erling Haaland

@Erling · Apr 30, 2024

From the pitch to the battlefield! I’m the new Barbarian King in @clashofclans #ClashwithHaaland

89.9K1.7K
Post · @Erling on X
Haaland for the Win! Clash of Clans x Erling Haaland
Clash of Clans on YouTube
Official football season artwork and Haaland character in Clash of Clans.
Supercell
Erling Haaland x Clash of Clans
Supercell
From the pitch to the battlefield! I’m the new Barbarian King in @clashofclans #ClashwithHaaland
@Erling on X
Clash With Haaland Medal Event: all you need to know! × Clash of Clans
Supercell
MORE Community Event is HERE! × Clash of Clans
Supercell
Haaland Challenge Leaderboard winners! × Clash of Clans
Supercell
Supercell | Haaland Payback Time
The One Club / DAVID entrant submission
X reacts to Erling Haaland becoming a playable Clash of Clans character
90min
Clash of Clans scores Erling Haaland for epic campaign with Axis Studios and Supercell | UK Screen Alliance
UK Screen Alliance / Axis Studios

Spread Score

How it works
Reach53Contagion35Breadth40Velocity65Longevity1142

Numbers

YouTube seed only, June report; derivatives unknown
64M
As of Jun 5, 2025 · YouTube · Self-reported · The Drum / campaign participant case study
Seed to milestone
same day
Apr 30 ’24 to Apr 30 ’24
Platforms
6
Started on YouTube
Origin
Mixed
Gaming

Mechanics

  • Platform jumpPrimary
  • Response chain
  • Press loop
  • Scarcity drop
  • Challenge

How it spread

Trace the origin

Supercell released a Haaland film and sold his in-game skin. Launch coverage reached football audiences, while X jokes and Reddit purchase discussions followed. Participants reported 64 million YouTube views by June 2025.

Documented milestone; not a measured attention peak.

Google searchesApr ’24MayJunJulSepNovFeb ’25AprJunMilestoneYouTubeXPressOpen webApp storesReddit
YouTubeXPressOpen webApp storesReddit

13 more events on this chart

Join free to see them

Timeline (16)

  1. April 2024

    Clash of Clans seed · Apr 30 ’24

    Supercell released the live-action and animated film introducing Haaland to Clash of Clans.[1][2]

    Erling Haaland x Clash of Clans
    Open the first post ↗

  2. Erling Haaland owner response · Apr 30 ’24

    Haaland shared the trailer as the celebrity partner in the planned launch.[3][2][4]

    From the pitch to the battlefield! I’m the new Barbarian King in @clashofclans #ClashwithHaaland

  3. Reuters and BBC News press · Apr 30 ’24

    Reuters and BBC News reported that Haaland would become the game’s first character based on a real person.[5][6]

Origin
Mixed
Sector
Gaming
Region
Global
YouTube seed only, June report; derivatives unknown
64M
As of Jun 5, 2025 · YouTube · Self-reported · The Drum / campaign participant case study
Evidence
Grade B

Spread the same way

Solo Stove: Snoop Goes Smokeless

X · 2023

61
I’m giving up smoke.

19.5B impressions

Momondo: The DNA Journey

YouTube · 2016

51
momondo – The DNA Journey

8.3B impressions

Diablo Deaths: Megan Fox Eulogies

X · 2023

36
#DiabloIV is here, embrace the bloodshed. Share videos of your in-game death on Twitter or TikTok using #DiabloDeaths for a chance to have your eulogy read by @meganfox on June 8th.

36M impressions

Valtteri Bottas's Ultimate Second Car

X · 2024

36
Meat pie warmer? ✅ Budgie Smuggler clothes line? ✅ Kookaburra horn? ✅ Your first car could NEVER... So we made a second car that could. Purpose built for an Aussie road trip. @Uber_Australia…

17.3M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesApr ’24MayJunJulSepNovFeb ’25AprJunMilestoneYouTubeXPressOpen webApp storesReddit
YouTubeXPressOpen webApp storesReddit

13 more events on this chart

Join free to see them

  1. April 2024

    Clash of Clans seed · Apr 30 ’24

    Supercell released the live-action and animated film introducing Haaland to Clash of Clans.[1][2]

    Erling Haaland x Clash of Clans
    Open the first post ↗

  2. Erling Haaland owner response · Apr 30 ’24

    Haaland shared the trailer as the celebrity partner in the planned launch.[3][2][4]

    From the pitch to the battlefield! I’m the new Barbarian King in @clashofclans #ClashwithHaaland

  3. Reuters and BBC News press · Apr 30 ’24

    Reuters and BBC News reported that Haaland would become the game’s first character based on a real person.[5][6]

  1. platform jump · Apr 30 ’24

  2. milestone · Apr 30 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 11 sourced numbers and 20 sources. Start with a free account.

Join freeGo Pro