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Library/Book/The Invisible Life of Addie LaRue
Grade A24 sourcesHIS-01391

The Invisible Life of Addie LaRue

Book · 2020 · Notable

43Editable slideCertificate

V.E. Schwab’s novel reached two million sales, according to the author.

Clip · TikTok
The Invisible Life of Addie LaRue cover
Wikipedia (non-free, fair use)
Illumicrate's exclusive Addie LaRue edition and merchandise
Illumicrate
Neil Gaiman and V.E. Schwab in a video conversation
Tor.com / Reactor
Japanese edition announcement, February 2022
Hayakawa Publishing
Alternate Addie LaRue cover with blue flowers
Read at Midnight
Augustine Frizzell, attached to direct the film
Kirkus Reviews
V.E. Schwab beside the Addie LaRue cover
Publishers Weekly

Spread Score

How it works
Reach13Contagion45Breadth70Velocity23Longevity8743

Numbers

Milestone date
Week of Feb 1, 2021
Oct 6 ’20 to Week of Feb 1, 2021
Platforms
5
Started on Retail
Origin
Mixed
Entertainment

Mechanics

  • Maker origin
  • Scarcity drop
  • Platform jumpPrimary
  • Press loop
  • Sell-out loop

How it spread

Trace the origin

Tor promoted Schwab’s novel with author events and special editions. Ayman’s TikTok recommendation spread to Instagram and prompted stockout reports. The hardcover later topped PW’s chart, and Variety reported million-selling adaptation news.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMay ’20JulSepNovFeb ’21JulDecMay ’22NovJul ’23OctMilestoneOpen webRetailPressTikTokAudio
Open webRetailPressTikTokAudio

13 more events on this chart

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Timeline (16)

  1. June 2020

    Tor.com / V.E. Schwab and Neil Gaiman precursor · Jun 14 ’20

    Tor.com published Schwab and Neil Gaiman’s prelaunch conversation about writing Addie LaRue.[1]

    Neil Gaiman and V.E. Schwab in a video conversation
    Open the first post ↗

  2. August 2020

    Illumicrate precursor · Aug 26 ’20

    Illumicrate announced a signed exclusive edition and a book-inspired pin, with new places limited to its waitlist.[2]

  3. October 2020

    Variety / eOne precursor · Oct 1 ’20

    Variety reported that eOne had acquired film rights before the novel’s publication.[3]

  1. seed · Oct 6 ’20

  2. press · Oct 9 ’20

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Book · Retail · 202238

Lessons in Chemistry

Bonnie Garmus; Doubleday (English publisher); Piper (German publisher)

The publisher claimed over eight million worldwide sales for Bonnie Garmus's debut novel.

8M sold

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New cases, every week

How the next thing spread, the week it does.