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Library/Campaign/Addison Rae x Lucky Brand
Grade B20 sourcesHIS-00849

Addison Rae x Lucky Brand

Campaign · 2025 · Niche

31Editable slideCertificate

Lucky Brand’s CMO said its Addison Rae campaign passed 1 billion social impressions.

Original · Lucky Brand / Addison Rae

@seductivefaces

@seductivefaces · Aug 25, 2025

katseye gap ad - leftist beyoncé levi’s ad - liberal addison rae lucky brand ad - centrist sydney sweeney american eagle ad - far-right maga republican https://t.co/IN6XPTl6Ac

5343
Post · @seductivefaces on X
Official launch imagery showing Addison Rae wearing the Ultra Low Rise Flare.
Lucky Brand
Addison Rae in her Lucky Brand Addison Ultra Low Rise Flare jean.
WWD
Wear Lucky, Feel Lucky. On August 21, Lucky Brand dropped the new Addison Ultra Low Flare in collaboration with Addison herself. The TikTok star and pop icon teamed up with Lucky to bring back an… |…
Lucky Brand / LinkedIn
katseye gap ad - leftist beyoncé levi’s ad - liberal addison rae lucky brand ad - centrist sydney sweeney american eagle ad - far-right maga republican
@seductivefaces on X
Gap, Lucky Brand launch denim jean campaigns after viral American Eagle Sydney Sweeney ads
Fox Business
Denim showdown: The summer celebrities endorsed jeans
Sprout Social
Marisa Thalberg Catalyst Brands LLC Catalyst's Marisa Thalberg on Why Well-Aligned Partnerships Are One of the Sharpest Tools in a CMO's Kit
BuzzFeed Business / Marisa Thalberg
Addison Rae Sports Short Shorts for Lucky Brand’s Spring Collection
WWD via Yahoo Shopping
Addison and Lucky Brand Build on Breakthrough Collaboration — Authentic Brands Group
Authentic Brands Group
'This Is How You Sell White Girl Jeans': Denim Ad Wars Continue Apace With New Addison Rae Lucky Brand Campaign
B&T
Lucky Brand and Addison Rae Reintroduce 2000s Denim Favorite
DSCENE
War of the Denim Brands Trying to Play Up the 2000s (a More Marked Time of White Supremacy BTW) Instead of “Great Jeans”
Culled Culture
Social Media Declares Katseye and Gap Winners Of Denim Wars
The Daily Dot
Lucky Brand Jeans - Wikipedia
Wikipedia

Spread Score

How it works
Reach52Contagion35Breadth30Velocity0Longevity1331

Numbers

CMO claim, social impressions; report-date lower bound
1B
As of Oct 7, 2025 · Self-reported · BuzzFeed Business / Marisa Thalberg
Peak date
Week of Aug 21, 2025
Aug 21 ’25 to Week of Aug 21, 2025
Platforms
6
Started on Instagram
Origin
Seeded
Fashion & accessories

Mechanics

  • PairingPrimary
  • Newsjacking
  • Platform jump
  • Press loop
  • Mystery & lore

How it spread

Trace the origin

Rae co-designed low-rise jeans and starred in Lucky Brand’s campaign. Reactions compared it with American Eagle and Gap across Instagram, TikTok and X. Lucky Brand later reported repeated sellouts and extended the partnership with shorts.

Dates use the stated precision; chart positions are date anchors.

Google searchesAug ’25SepOctNovJan ’26MarPeakInstagramRetailPressOpen webXTikTok
InstagramRetailPressOpen webXTikTok

12 more events on this chart

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Timeline (15)

  1. August 2025

    Lucky Brand / Addison Rae seed · Aug 21 ’25

    Lucky Brand released Rae’s High Fashion campaign film for the Addison Ultra Low Rise Flare.[1][2]

    Open the first post ↗

  2. Lucky Brand commercial · Aug 21 ’25

    Lucky Brand launched the co-designed jeans in two washes for $129 in the US.[3]

  3. WWD / Harper’s Bazaar press · Aug 21 ’25

    WWD covered the collaboration, while Harper’s Bazaar interviewed Rae about designing the jeans.[4][5]

    Addison Rae in her Lucky Brand Addison Ultra Low Rise Flare jean.
Origin
Seeded
Sector
Fashion & accessories
Region
US
CMO claim, social impressions; report-date lower bound
1B
As of Oct 7, 2025 · Self-reported · BuzzFeed Business / Marisa Thalberg
Evidence
Grade B

Spread the same way

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Instagram · 2024

66
McDonald's France on Instagram: "Pour 4 ans minimum."

2.5B impressions

Just One Cornetto (ReMAXed)

Instagram · 2026

62
Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…

4.6B impressions

Anthropic (Claude): A Time and a Place

X · 2026

55
Ads are coming to AI. But not to Claude. Keep thinking.

8.3B impressions

Nike: The Switch

YouTube · 2016

50
Nike’s body-swap football film starring Cristiano Ronaldo, directed by Ringan Ledwidge.

65M views

New cases, every week

How the next thing spread, the week it does.

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Google searchesAug ’25SepOctNovJan ’26MarPeakInstagramRetailPressOpen webXTikTok
InstagramRetailPressOpen webXTikTok

12 more events on this chart

Join free to see them

  1. August 2025

    Lucky Brand / Addison Rae seed · Aug 21 ’25

    Lucky Brand released Rae’s High Fashion campaign film for the Addison Ultra Low Rise Flare.[1][2]

    Open the first post ↗

  2. Lucky Brand commercial · Aug 21 ’25

    Lucky Brand launched the co-designed jeans in two washes for $129 in the US.[3]

  3. WWD / Harper’s Bazaar press · Aug 21 ’25

    WWD covered the collaboration, while Harper’s Bazaar interviewed Rae about designing the jeans.[4][5]

    Addison Rae in her Lucky Brand Addison Ultra Low Rise Flare jean.

  1. peak · Week of Aug 21, 2025

  2. press · Aug 22 ’25

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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