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Library/Campaign/Alexander Wang Ricco Celebrity Lookalikes
Grade B17 sourcesHIS-00772

Alexander Wang Ricco Celebrity Lookalikes

Campaign · 2024 · Niche

30Editable slideCertificate

A Ricco bag ad with celebrity lookalikes reached 1.6 million Instagram viewers.

Original · Alexander Wang
Clip · @itsjustblondie13 on TikTok
Clip · @paigeniemann on TikTok
alexanderwang on Instagram: "100% certified authentic - ricco back in stock 5.22"
alexanderwang on Instagram
The studs. The textured leather. The straps?! It doesn’t get any better than the Ricco Bag 👜 @alexanderwang So happy to see this original celebrity favorite back in-store and online for your…
@itsjustblondie13 on TikTok
@alexanderwang Ricco bag is back! The iconic celebrity fav, now officially available in store & online 🖤 #alexanderwangpartner
@paigeniemann on TikTok
Designer Alexander Wang smiles at an event
Fortune
Alexander Wang uses Taylor Swift and Beyoncé look-alikes in new ad, sparking controversy
NBC News
Beyoncé, Ariana Grande, Kylie Jenner, and Taylor Swift Impersonators Star in New Alexander Wang Ricco Bag Video
Complex
Taylor Swift, Ariana Grande, and more A-list lookalikes baffle fans in new ad!
TAG24
La campaña causó polémica en Instagram por su uso de imitadoras.
ELLE México
Ariana Grande
Billboard
Alexander Wang on building a global brand: ‘Revenue is vanity, EBITDA is sanity’
Glossy

Spread Score

How it works
Reach38Contagion35Breadth30Velocity0Longevity3530

Numbers

TikTok paid partner Niemann only; live counter
22.3M
As of Oct 15, 2026 · TikTok · Self-reported · Paige Niemann / TikTok
Seed to peak
9 days
May 20 ’24 to May 29 ’24
Platforms
6
Started on Instagram
Origin
Mixed
Fashion & accessories

Mechanics

  • ControversyPrimary
  • Transgression
  • Visible in use
  • Platform jump
  • Press loop

How it spread

Trace the origin

Wang paired a real Ricco bag with celebrity impersonators performing unboxings. ELLE México documented viewers inventing distorted celebrity names. Forum discussion compared resemblance, satire and AI; later interviews explained the intended real-versus-fake joke.

Jun ’24InstagramRetailTikTokXPressReddit
InstagramRetailTikTokXPressReddit

11 more events on this chart

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Timeline (14)

  1. May 2024

    @alexanderwangny seed · May 20 ’24

    Alexander Wang posted an unboxing video with lookalikes of Swift, Grande, Beyoncé and Jenner.[1][2]

    Beyoncé, Ariana Grande, Kylie Jenner, and Taylor Swift Impersonators Star in New Alexander Wang Ricco Bag Video
    Open the first post ↗

  2. ELLE Canada commercial · May 22 ’24

    ELLE Canada reported that the Ricco was available in two sizes as an update of the Rocco.[3]

  3. Ashley Leechin owner response · May 26 ’24

    Leechin published a Ricco video with an Alexander Wang partner hashtag.[4]

    The studs. The textured leather. The straps?! It doesn’t get any better than the Ricco Bag 👜 @alexanderwang So happy to see this original celebrity favorite back in-store and online for your…
Origin
Mixed
Sector
Fashion & accessories
Region
US
TikTok paid partner Niemann only; live counter
22.3M
As of Oct 15, 2026 · TikTok · Self-reported · Paige Niemann / TikTok
Evidence
Grade B

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looks good on camera tho 🥲 #dieselskirt #diesel #dieselfw22

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New cases, every week

How the next thing spread, the week it does.

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Jun ’24InstagramRetailTikTokXPressReddit
InstagramRetailTikTokXPressReddit

11 more events on this chart

Join free to see them

  1. May 2024

    @alexanderwangny seed · May 20 ’24

    Alexander Wang posted an unboxing video with lookalikes of Swift, Grande, Beyoncé and Jenner.[1][2]

    Beyoncé, Ariana Grande, Kylie Jenner, and Taylor Swift Impersonators Star in New Alexander Wang Ricco Bag Video
    Open the first post ↗

  2. ELLE Canada commercial · May 22 ’24

    ELLE Canada reported that the Ricco was available in two sizes as an update of the Rocco.[3]

  3. Ashley Leechin owner response · May 26 ’24

    Leechin published a Ricco video with an Alexander Wang partner hashtag.[4]

    The studs. The textured leather. The straps?! It doesn’t get any better than the Ricco Bag 👜 @alexanderwang So happy to see this original celebrity favorite back in-store and online for your…

  1. owner response · May 26 ’24

  2. platform jump · May 29 ’24

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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