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Library/Campaign/British Airways: May We Haveth One’s Attention
Grade B20 sourcesHIS-00667

British Airways: May We Haveth One’s Attention

Campaign · 2024 · Notable

42Editable slideCertificate

BA’s period drama safety briefing passed 2.37 million YouTube views.

Original · British Airways / Uncommon Creative Studio
Clip · British Airways on YouTube
British Airways | Safety Video 2024 | May We Haveth One’s Attention
British Airways on YouTube
Plane Eyre: British Airways hath released its new safety video
British Airways Media Centre
Pixel Scroll 7/25/24 Dentist Savage, The Man Of Fluoride, By Les Doctor
File 770
Is British Airways’ period drama safety video winning over UK consumers?
YouGov
UNIT Handled the Online and Flame on Viral British Airways Safety Video
UNIT
Nation's Favourite Ads 2024 UK - System1 Group
System1 Group
Airline safety videos have become unwatchable entertainment disasters.
The Nightly
British Airways | Safety Video 2024 | Behind the Scenes
British Airways on YouTube
Indoor scene: audience in red chairs, person in yellow life vest addressing them; backdrop of tropical coastal scene, indicating a travel or tourism-related safety briefing.
The Hustle
British Airways | Safety Video 2024 | May We Haveth One’s Attention | Real-Time YouTube Live View Count | SocialCounts.org
SocialCounts.org

Spread Score

How it works
Reach34ContagionNo data yetBreadth40Velocity87Longevity1742

Numbers

Seed only; live display truncated to 2.37M, no derivatives
2.4M
As of Oct 14, 2026 · YouTube · SocialCounts.org
Peak date
Week of Jul 29, 2024
Jul 22 ’24 to Week of Jul 29, 2024
Platforms
4
Started on YouTube
Origin
Seeded
Auto & mobility

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Controversy
  • Pairing
  • Transgression

How it spread

Trace the origin

British Airways released a period drama safety briefing on YouTube before its onboard rollout. Jane Austen fans shared it on Reddit, and press covered voluntary viewing at home. YouGov later found that 25% of UK respondents were more likely to consider the airline.

Dates use the stated precision; chart positions are date anchors.

Google searchesJul ’24AugSepNovFeb ’25AprJunAugOctPeakYouTubePressRedditOpen web
YouTubePressRedditOpen web

13 more events on this chart

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Timeline (16)

  1. July 2024

    British Airways seed · Jul 22 ’24

    British Airways published its period drama safety film on YouTube.[1]

    British Airways | Safety Video 2024 | May We Haveth One’s Attention
    Open the first post ↗

  2. The Drum / Marketing Beat / One Mile at a Time press · Jul 23 ’24

    The Drum and travel outlets covered BA’s period drama safety film.[2][3][4][5]

    Plane Eyre: British Airways hath released its new safety video

  3. Antinousian / r/janeausten platform jump · Jul 23 ’24

    Antinousian shared the film with Jane Austen fans, who posted replies praising it.[6]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number
  2. 2026-10-14Added: 16 events, 20 sources · Score 42 · Fact-check passed (29 claims)
Origin
Seeded
Sector
Auto & mobility
Region
GB
Seed only; live display truncated to 2.37M, no derivatives
2.4M
As of Oct 14, 2026 · YouTube · SocialCounts.org
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesJul ’24AugSepNovFeb ’25AprJunAugOctPeakYouTubePressRedditOpen web
YouTubePressRedditOpen web

13 more events on this chart

Join free to see them

  1. July 2024

    British Airways seed · Jul 22 ’24

    British Airways published its period drama safety film on YouTube.[1]

    British Airways | Safety Video 2024 | May We Haveth One’s Attention
    Open the first post ↗

  2. The Drum / Marketing Beat / One Mile at a Time press · Jul 23 ’24

    The Drum and travel outlets covered BA’s period drama safety film.[2][3][4][5]

    Plane Eyre: British Airways hath released its new safety video

  3. Antinousian / r/janeausten platform jump · Jul 23 ’24

    Antinousian shared the film with Jane Austen fans, who posted replies praising it.[6]

  1. owner response · Jul 25 ’24

  2. platform jump · Jul 25 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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