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Library/Film/Avengers: Endgame
Grade A22 sourcesHIS-01507

Avengers: Endgame

Film · 2019 · Viral

71Editable slideCertificate

Marvel’s finale opened to an estimated $1.2 billion worldwide.

Trailer · Marvel Entertainment on YouTube
Avengers: Endgame: poster
Box Office Mojo
Avengers Endgame: Encore
Marvel Studios / The Walt Disney Company
Marvel Studios' Avengers - Official Trailer
Marvel Entertainment on YouTube
Avengers: Endgame overtakes Avatar as the most successful movie at the global box office
Guinness World Records
‘Avengers: Endgame’ Surpasses ‘Avatar’ to Reclaim All-Time Box Office Record
The Walt Disney Company
Joe and Anthony Russo at San Diego Comic-Con on July 19, 2019. CC BY-SA 3.0.
Gage Skidmore
'Avengers: Endgame' $200M+ Promo Campaign Is Marvel's Biggest Ever, Surpassing 'Infinity War' & More
Deadline
Suit up with Marvel Studios’ Avengers: Endgame and Pixel
Google

Spread Score

How it works
Reach100Contagion35Breadth100Velocity63Longevity2871

Numbers

Lifetime worldwide, live counter including Encore
$2.94B
As of Oct 23, 2026 · The Numbers
Seed to observed peak
6 days
Apr 24 ’19 to Apr 30 ’19
Platforms
7
Started on Box office
Leverage
7.3×
$2.94B on $400M budget

Mechanics

  • Mystery & lore
  • Fandom mobilisationPrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Trailers, advance tickets and a paid partner campaign preceded the film’s record global opening. Fans then organised repeat viewings under #BeatAvatar. A June reissue helped the film take the worldwide box-office lead in July.

Observed peak within the documented measurement window; not an all-time maximum.

Wikipedia views · Google searchesSep ’18DecMay ’19JulNovSep ’20Oct ’21Apr ’23Oct ’24Apr ’26DecObserved peakYouTubeRetailInstagramBox officePressOpen webX
YouTubeRetailInstagramBox officePressOpen webX

13 more events on this chart

Join free to see them

Timeline (16)

  1. December 2018

    Marvel Studios precursor · Dec 7 ’18

    Marvel released the first trailer for Avengers: Endgame.[1]

    Avengers Endgame: Encore
    Open the first post ↗
  2. April 2019

    Fandango / AMC precursor · Apr 2 ’19

    Advance tickets went on sale; Fandango broke its first-day record in six hours and AMC suffered site errors.[2]

  3. Anthony and Joe Russo precursor · Apr 16 ’19

    The Russos posted #DontSpoilTheEndgame after footage leaked, asking fans to protect the film’s plot.[3]

  1. seed · Apr 24 ’19

  2. commercial · Apr 25 ’19

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Lifetime worldwide, live counter including Encore
$2.94B
As of Oct 23, 2026 · The Numbers
Evidence
Grade A

Spread the same way

Series · Audio · 201442

Serial (podcast)

This American Life / WBEZ at launch; The New York Times since 2020

Serial became the fastest podcast to reach 5m iTunes downloads and streams.

Peaked at #1

1 / 8

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New cases, every week

How the next thing spread, the week it does.