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Library/Film/The Blair Witch Project
Grade B19 sourcesHIS-01239

The Blair Witch Project

Film · 1999 · Viral

60Editable slideCertificate

A found-footage horror film and its missing-person myth grossed $248 million worldwide.

Clip · Screen Junkies on YouTube
The Blair Witch Project: poster
Box Office Mojo
Second Sight restored edition
Second Sight Films
Heather Donahue, Michael Williams and Joshua Leonard reunited
Variety
A 2019 anniversary screening in Frederick, Maryland; Creative Commons Attribution 2.0.
treybunn2 / CC BY 2.0

Spread Score

How it works
Reach80Contagion20Breadth40VelocityNo data yetLongevity10060

Numbers

Worldwide original-release gross, Box Office Mojo
$248.6M
As of Oct 22, 2026 · Box Office Mojo
Peak proxy date
Week of Jul 30, 1999
Jan 24 ’99 to Week of Jul 30, 1999
Platforms
6
Started on Box office
Leverage
414×
$248.6M on $600K budget

Mechanics

  • Mystery & lorePrimary
  • Underdog
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

The film debuted at Sundance, then opened in US cinemas in July. A fictional missing-person website, television special and fan forums carried its story. Its first wide weekend earned $29.2 million; the original release grossed about $248 million worldwide.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Feb ’98DecJul ’99SepNov ’00Feb ’05May ’09Aug ’13Jul ’17Jun ’20May ’23Feb ’25Box officeOpen webTVPressRetailYouTube
Box officeOpen webTVPressRetailYouTube

11 more events on this chart

Join free to see them

Timeline (14)

  1. January 1999

    Daniel Myrick / Eduardo Sánchez seed · Jan 24 ’99

    The film debuted at Sundance just after midnight Sunday.[1]

    Open the first post ↗

  2. April 1999

    Ain’t It Cool News platform jump · Apr 3 ’99

    AICN premiered the filmmakers’ first teaser and linked the official site.[2]

  3. July 1999

    Sci-Fi Channel platform jump · Jul 12 ’99

    Sci-Fi aired the promotional mock-documentary Curse of the Blair Witch.[3][4]

  1. commercial · Jul 14 ’99

  2. backlash · Jul 16 ’99

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Worldwide original-release gross, Box Office Mojo
$248.6M
As of Oct 22, 2026 · Box Office Mojo
Evidence
Grade B

Spread the same way

Film · Box office · 201865

A Quiet Place

Paramount Pictures

A horror film about silence grossed at least $334 million worldwide.

$334.9M on a $17M budget

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New cases, every week

How the next thing spread, the week it does.