Grade B21 sourcesHIS-00907

Bejeweled dance

Activity · 2022 · Niche

35Editable slideCertificate

A fan dance drew 3.6 million seed views before Swift adopted it for the Eras Tour.

Original · Mikael Arellano

Clip · @maisiehpeters on TikTok

Clip · @mikaelarellano on TikTok

Clip · @mikaelarellano on TikTok

Clip · @snoopysmom3000 on TikTok

Clip · @colleen on TikTok

Clip · @laurahfritz on TikTok

Clip · @mikaelarellano on TikTok

TikTok video by @mikaelarellano — @mikaelarellano on TikTok

Taylor Swift TikTok Songs: Illuminating 'Midnights' Success — Chartmetric

a week later and it’s still midnights only in our house #livelaughlove — @maisiehpeters on TikTok

Mikael Arellano — Rolling Stone

I BARELY SLEPT!!! #taylorswift #swiftie #swifttok #theerastour #bejeweled — @mikaelarellano on TikTok

I LOVE YOU TAYLOR ❤️❤️❤️ #taylorswift #swiftie #swifttok #tstheerastour #phillytstheerastour — @mikaelarellano on TikTok

How Taylor Swift’s Eras Tour transcended pop music — MSNBC (now MS NOW), opinion

rip bejeweled dance 2024 😭 — @mikaelarellano on TikTok

i cannot stop doing the bejeweled strut. @mikael.arellano needs to be Taylors permanent choreographer. — @colleen on TikTok

TikTok video by @laurahfritz — @laurahfritz on TikTok

Best Believe This Swiftie Is TikTok's "Bejeweled" Icon — Elite Daily

Pinoy Swiftie behind 'Bejeweled' TikTok trend gets to hold Taylor Swift's hand, own the '22' hat — PhilSTAR Life

Taylor Swift wearing a multi-colored necklace in the Bejeweled music video. — CinemaBlend

TikTok, UMG — Billboard

'Bejeweled' on Eras tour: Taylor Swift shimmers in Pinoy-choreographed trend — Interaksyon

Spread Score

Numbers

Creator reaction to tour adoption, historical: 10M; As of Mar 29, 2023 · TikTok · Self-reported · Interaksyon
Seed to peak proxy: 5 months; Oct 23 ’22 to Mar 20 ’23
Platforms: 4; Started on TikTok
Origin: Organic; Entertainment

Mechanics

How it spread

Trace the origin

Mikael Arellano posted a dance to Bejeweled. Fans and other creators copied it, and Swift liked performances. Swift adopted the moves for the Eras Tour, then gave Arellano her 22 hat. He later sang a replacement audio during the UMG dispute.

Proxy date; not a directly measured attention peak.

AudioTikTokPressReddit

13 more events on this chart

Join free to see them

Timeline (16)

October 2022
Taylor Swift precursor · Oct 21 ’22
Swift released Midnights, including the song used in the dance.[1]
Open the first post ↗
@mikaelarellano seed · Oct 23 ’22
Arellano posted the strut, spin and finger-shimmer dance.[2][3]
@maisiehpeters platform jump · Oct 28 ’22
Maisie Peters posted her own performance of the dance.[4]

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