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Library/Campaign/Ben & Jerry’s West Bank sales halt
Grade B19 sourcesHIS-01751

Ben & Jerry’s West Bank sales halt

Campaign · 2021

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The West Bank sales-halt statement had 69K likes on X when checked in October 2026.

Ben & Jerry's

@benandjerrys · Jul 19, 2021

Ben & Jerry’s will end sales of our ice cream in the Occupied Palestinian Territory. Read our full statement: benjerrys.co/3wZZLst

69.2K13.5K
Original · Ben & Jerry’s

Jacob N. Kornbluh

@jacobkornbluh · Jul 19, 2021

Israeli cabinet minister @OrnaBarb does a TikTok throwing her @benandjerrys ice cream in the trash can

13016
Post · @jacobkornbluh on X
Ben & Jerry's withdraws from Israeli settlements, clashes with parent company Unilever
NBC News
Ben & Jerry’s will end sales of our ice cream in the Occupied Palestinian Territory. Read our full statement:
@benandjerrys on X
New York pension fund joins exit from Unilever over Israel restrictions
Reuters / Euronews
Unilever Settles Israel Dispute With Ben & Jerry’s Board (1)
Bloomberg News / Bloomberg Law

Spread Score

How it works
Reach38Contagion25Breadth30Velocity65Longevity1134

Numbers

Peak proxy date
Week of Jul 19, 2021
Jul 19 ’21 to Week of Jul 19, 2021
Platforms
6
Started on X
Origin
Seeded
Politics & civic

Mechanics

  • ControversyPrimary
  • Response chain
  • Platform jump
  • Press loop
  • Political adoption

How it spread

Trace the origin

Following activist pressure, Ben & Jerry’s announced a future sales halt in occupied Palestinian territory. Politicians, supermarkets and US pension officials responded. Unilever sold the Israeli business before the licence expired; the board sued and later settled.

Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.

Jul ’21AugSepOctNovMar ’22JunAugOctDec@benandjerrysStarts · Jul 19 ’21Peak proxyWeek of Jul 19, 2021NBC NewsJul 19 ’21Glatt Express / Aron’s…Jul 19 ’21Orna BarbivayJul 19 ’21CNN NewsroomJul 20 ’21XPressFacebookTikTokTVOpen web
XPressFacebookTikTokTVOpen web

Timeline (16)

  1. July 2021

    @benandjerrys seed · Jul 19 ’21

    Ben & Jerry’s announced plans to end sales in occupied Palestinian territory when its licence expired.[1][2]

    Ben & Jerry’s will end sales of our ice cream in the Occupied Palestinian Territory. Read our full statement:
    Open the first post ↗
  2. NBC News press · Jul 19 ’21

    NBC reported the sales decision and the board’s dispute with Unilever over the statement.[2]

    Ben & Jerry's withdraws from Israeli settlements, clashes with parent company Unilever
  3. Benjamin Netanyahu / Yair Lapid backlash · Jul 19 ’21

    Netanyahu urged Israelis against buying the ice cream; Lapid sought action under US anti-boycott laws.[3]

  1. platform jump · Jul 19 ’21

  2. platform jump · Jul 19 ’21

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Do this

  1. 1Define the territory and effective date before others recast a policy as a wider boycott.
  2. 2
  3. 3

Every number (9)

  • Seed post replies on X, live rounded counter, lower bound“13K”
    13K[1]

Press (4 outlets)

  1. Jul 19, 2021same dayNBC News · Ben & Jerry's withdraws sales from Israeli settlements but clashes with parent company Unilever

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  • 3steps to copy, the playbook
  • 9sourced numbers
  • 4outlets that covered it
  • 19sources, each linked

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Origin
Seeded
Sector
Politics & civic
Region
US
Reported figure
—
Evidence
Grade B