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Library/Film/Borat (2006)
Grade B21 sourcesHIS-01523

Borat (2006)

Film · 2006 · Notable

59Editable slideCertificate

Borat's in-character press tour preceded a $26,455,463 North American opening.

Clip · Du Cinema on YouTube
Borat (2006): poster
Wikipedia (non-free, fair use)
Watch Borat: Cultural Learnings Of America For Make Benefit Glorious Nation ... | Disney+
Sacha Baron Cohen (creator-producer); 20th Century Fox (distributor)
Borat Sydney Press Conference
Time
Kazakhstan banned the first Borat movie in 2006. Now, the country is adopting its "very nice" catchphrase in new tourism ad
CBS News

Spread Score

How it works
Reach81Contagion45Breadth70Velocity29Longevity5059

Numbers

Worldwide theatrical gross (Box Office Mojo)
$262.6M
As of Oct 23, 2026 · Box Office Mojo
Peak proxy date
Week of Nov 10, 2006
Jul 21 ’06 to Week of Nov 10, 2006
Platforms
7
Started on Box office
Leverage
15×
$262.6M on $18M budget

Mechanics

  • Real-world spectaclePrimary
  • Controversy
  • Platform jump

How it spread

Trace the origin

Fox screened Borat at Comic-Con, then used MySpace previews and in-character publicity. It topped the North American box office on a reduced opening footprint, and expansion raised its second weekend gross. Lawsuits, costume imitation and tourism ads followed.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesNov ’05Sep ’06NovFeb ’07Sep ’09Nov ’12Jan ’16Aug ’18Apr ’20Dec ’21Aug ’23Peak proxyBox officePressOpen webTVYouTubeRetailFacebook
Box officePressOpen webTVYouTubeRetailFacebook

13 more events on this chart

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Timeline (16)

  1. July 2006

    20th Century Fox / Sacha Baron Cohen precursor · Jul 21 ’06

    Fox showed a trailer and two scenes at its Comic-Con panel.[1]

    Watch Borat: Cultural Learnings Of America For Make Benefit Glorious Nation ... | Disney+
    Open the first post ↗

  2. 20th Century Fox seed · Jul 21 ’06

    Fox screened the full film for Comic-Con attendees who collected tickets near Borat's ice-cream truck.[2][1]

  3. September 2006

    Reuters press · Sep 10 ’06

    Reuters covered the Toronto screening's projector failure and Baron Cohen's in-character improvisation.[3]

  1. owner response · Sep 20 ’06

  2. platform jump · Sep 28 ’06

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Worldwide theatrical gross (Box Office Mojo)
$262.6M
As of Oct 23, 2026 · Box Office Mojo
Evidence
Grade B

Spread the same way

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DVV Entertainment; S. S. Rajamouli; Lahari Music / T-Series (music)

RRR opened to $9.5 million in North America, then found a crossover audience on Netflix.

$166.6M box office

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How the next thing spread, the week it does.