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Library/Product/Burt’s Bees x Hidden Valley Ranch Dippers
Grade B23 sourcesHIS-00855

Burt’s Bees x Hidden Valley Ranch Dippers

Product · 2024 · Viral

66Editable slideCertificate

The $11.99 ranch lip balm sold out on launch day, drawing national coverage.

Original · Burt’s Bees / Hidden Valley Ranch

Burt's Bees

@BurtsBees · Apr 1, 2024

No, this isn’t a joke 🤭 The @HVRanch x @burtsbees balms are back! 🎉 Quantities are super limited, so dip into our website before they’re gone (again!) #lipbalm #lipcare #hiddenvalleyranch #burtsbees h

123
Post · @BurtsBees on X
Game on, ranch fans! You ordered and we served it up. Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack is the limited-edition flavor collab that ranch fans have been dreaming of. It’s a…
@officialburtsbees on TikTok
Official product photograph of the four Dippers lip balms.
Burt’s Bees / Hidden Valley Ranch
Burt’s Bees’ ranch-flavored lip balm started out as a joke — then it sold out immediately
TODAY
Burt's Bees on Instagram: "How much Ranch flavor is too much? The limit does not exist 🤯 #BalmLife #RanchLife"
Burt's Bees on Instagram
Burt’s Bees-HVR collab: Testing a big idea in small batches | The Clorox Company
The Clorox Company
Hidden Valley and Burt's Bees made ranch-flavored lip balm, and it's already sold out
CBS News
Burt's Bees Hidden Valley ranch-flavored lip balm has already sold out
CNN via ABC7 Chicago
Burt's Bees and Hidden Valley Ranch may have formed 2024's oddest partnership.
Fortune
No, this isn’t a joke 🤭 The @HVRanch x @burtsbees balms are back! 🎉 Quantities are super limited, so dip into our website before they’re gone (again!) #lipbalm #lipcare #hiddenvalleyranch #burtsbees
@BurtsBees on X
EOS, Dove and Rare Beauty are among the 2024 Glossy Beauty Awards winners
Glossy
Burt's Bees on Instagram: "These lip balms sold out in just a few hours!! We are blown away by all of your support💛💙💚 #burtsbees #hiddenvalleyranch #lipbalm"
Burt's Bees on Instagram
Promo Lessons From the Weirdest Brand Collaborations of 2024 - Print & Promo Marketing
Print & Promo Marketing

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth50Velocity87LongevityNo data yet66

Numbers

Seed to peak
2 days
Jan 17 ’24 to Jan 19 ’24
Platforms
5
Started on Open web
Origin
Seeded
Beauty & personal care

Mechanics

  • Scarcity drop
  • Sell-out loop
  • TransgressionPrimary
  • Platform jump
  • Newsjacking

How it spread

Trace the origin

An April Fools’ ranch lip balm became a real product. The launch sold out that day, according to Clorox. Reddit discussion and national sellout stories followed; the brands later restocked it, and a maker published a DIY version.

Mar ’22MayOctMay ’23OctFeb ’24MarAprAugDecFeb ’25AprInstagramOpen webRedditPressX
InstagramOpen webRedditPressX

14 more events on this chart

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Timeline (17)

  1. April 2022

    Burt’s Bees / Hidden Valley Ranch precursor · Apr 1 ’22

    The brands posted a fictional ranch lip balm for April Fools’ Day.[1][2]

    Burt's Bees on Instagram: "How much Ranch flavor is too much? The limit does not exist 🤯 #BalmLife #RanchLife"
    Open the first post ↗

  2. January 2024

    Burt’s Bees / Hidden Valley Ranch seed · Jan 17 ’24

    The Dippers four-pack went on sale online for $11.99 in ranch, buffalo sauce, celery and carrot flavors.[3][4]

    Game on, ranch fans! You ordered and we served it up. Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack is the limited-edition flavor collab that ranch fans have been dreaming of. It’s a…

  3. galaxystars1 / r/BeautyGuruChatter platform jump · Jan 17 ’24

    A Reddit launch thread drew reactions ranging from curiosity to rejection.[5]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event · Added 1 source
  2. 2026-10-15Added: 14 events, 17 sources · Score 66
Origin
Seeded
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

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44
Hailey Rhode Bieber on Instagram: "STRAWBERRY GLAZE DAY!!!!!!!!!Feeling over the moon today🍓❤️ thank you thank you thank you!"

Nature Made Pickle-Flavored Multivitamin Gummies

TikTok · 2024

13
Introducing our first-ever pickle-flavored gummy multivitamin, the Official Vitamin of @USA Pickleball! Are you down to try it? Click our link in bio to get yours and tell us – are you #ProPickle or…

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How the next thing spread, the week it does.

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Mar ’22MayOctMay ’23OctFeb ’24MarAprAugDecFeb ’25AprInstagramOpen webRedditPressX
InstagramOpen webRedditPressX

14 more events on this chart

Join free to see them

  1. April 2022

    Burt’s Bees / Hidden Valley Ranch precursor · Apr 1 ’22

    The brands posted a fictional ranch lip balm for April Fools’ Day.[1][2]

    Burt's Bees on Instagram: "How much Ranch flavor is too much? The limit does not exist 🤯 #BalmLife #RanchLife"
    Open the first post ↗

  2. January 2024

    Burt’s Bees / Hidden Valley Ranch seed · Jan 17 ’24

    The Dippers four-pack went on sale online for $11.99 in ranch, buffalo sauce, celery and carrot flavors.[3][4]

    Game on, ranch fans! You ordered and we served it up. Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack is the limited-edition flavor collab that ranch fans have been dreaming of. It’s a…

  3. galaxystars1 / r/BeautyGuruChatter platform jump · Jan 17 ’24

    A Reddit launch thread drew reactions ranging from curiosity to rejection.[5]

  1. commercial · Jan 17 ’24

  2. backlash · Jan 17 ’24

Join free to see the other 14 events and the full chart. Free, on every case.

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