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Library/Product/Nature Made Pickle-Flavored Multivitamin Gummies
Grade B22 sourcesHIS-00883

Nature Made Pickle-Flavored Multivitamin Gummies

Product · 2024 · Niche

13Editable slideCertificate

Nature Made said its limited-edition pickle gummy restock sold out in under 1 minute.

Original · Nature Made
Clip · Nature Made vitamins on Instagram
Clip · @naturemadevitamins on TikTok
Clip · Nature Made vitamins on Instagram
Clip · Nature Made vitamins on Instagram
Clip · Alex Morgan on Instagram
Clip · Lexi Fuller McNamara on Instagram
Clip · Nature Made vitamins on Instagram
Clip · @naturemadevitamins on TikTok
Introducing our first-ever pickle-flavored gummy multivitamin, the Official Vitamin of @USA Pickleball! Are you down to try it? Click our link in bio to get yours and tell us – are you #ProPickle or…
@naturemadevitamins on TikTok
Nature Made vitamins on Instagram: "Dare to try our new pickle-flavored gummy multivitamin? They’re going fast! Get them at our link in bio and let us know: are you #ProPickle or #NoPickle? Hurry —…
Nature Made vitamins on Instagram
Nature Made® and USA Pickleball™ Partner to Inspire Feel-Good Health and Wellness Habits - Pharmavite
Pharmavite
Nature Made vitamins on Instagram: "Get your taste buds ready – we’ve got a little surprise for you! A NEW gummy flavor, coming soon. Comment with your best guess! 👀 #NatureMade #NatureMadeVitamins…
Nature Made vitamins on Instagram
Pickle vibes were in full swing on the set of our Nature Made pickle-flavored gummy multivitamin shoot. Are you #ProPickle 🥒 or #NoPickle? 😝 Get the gear at NatureMade.com/Pickleball (link in…
@naturemadevitamins on TikTok
Nature Made vitamins on Instagram: "@hanasim is totally #ProPickle, wouldn’t you agree? #partner @naturemadevitamins yes…. that’s right…. pickle flavored 🥒 #ProPickleLifestyle #ProPickle #wellness…
Nature Made vitamins on Instagram
Alex Morgan on Instagram: "#partner @naturemadevitamins I’m going #ProPickle this season. Earlier this month, Nature Made® dropped their new limited-edition Pickle-Flavored Multivitamin Gummy and it…
Alex Morgan on Instagram
Lexi Fuller McNamara on Instagram: "#partner @naturemadevitamins Come with me to the US Open Pickleball Championships to try the new limited edition pickle-flavored multivitamin gummies! 🙌🏽"
Lexi Fuller McNamara on Instagram
The dill of a lifetime? In a nation that’s enduring its own sour patch, the pickle dominated 2024
Associated Press via Click2Houston
Exciting news for the #ProPickle crew: a NEW batch of pickle-flavored multivitamin gummies is dropping on Friday, 4/19/24 at 9AM PST, and they're gonna go FAST! Get the details at…
@naturemadevitamins on TikTok
#ProPickle — Cat Kesman Portfolio
Cat Kesman, campaign creative lead
Nature Made serves up pickle-flavored gummies for National Pickleball Month
NutraIngredients
Nature Made Makes Waves With Pickle-Flavored Gummies
WholeFoods Magazine
FREE Nature Made Multivitamin Gummies!
Free Stuff Finder
Barbie Honors Women Athletes With One-of-a-kind Dolls, Dolly Parton Releases Wine Line
PPAI

Spread Score

How it works
Reach0Contagion35Breadth20Velocity0LongevityNo data yet13

Numbers

Peak date
Week of Apr 15, 2024
Apr 3 ’24 to Week of Apr 15, 2024
Platforms
5
Started on TikTok
Origin
Mixed
Health & fitness

Mechanics

  • Mystery & lore
  • Scarcity drop
  • TransgressionPrimary
  • Platform jump
  • Newsjacking

How it spread

Trace the origin

Nature Made launched pickle-flavored gummies alongside its pickleball sponsorship. Reddit users debated whether they were real. Partner creators promoted a second drop; trade coverage reported a sell-out, and AP later included them in a pickle-trend retrospective.

Dates use the stated precision; chart positions are date anchors.

Mar ’24AprMayJunAugOctDecOpen webInstagramTikTokPressReddit
Open webInstagramTikTokPressReddit

13 more events on this chart

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Timeline (16)

  1. March 2024

    Nature Made precursor · Mar 6 ’24

    Nature Made announced its USA Pickleball partnership and an April merchandise launch.[1]

    Nature Made® and USA Pickleball™ Partner to Inspire Feel-Good Health and Wellness Habits - Pharmavite
    Open the first post ↗

  2. April 2024

    @naturemadevitamins precursor · Apr 1 ’24

    Nature Made teased a new gummy flavor and asked followers to guess it.[2]

    Nature Made vitamins on Instagram: "Get your taste buds ready – we’ve got a little surprise for you! A NEW gummy flavor, coming soon. Comment with your best guess! 👀 #NatureMade #NatureMadeVitamins…

  3. @naturemadevitamins seed · Apr 3 ’24

    Launched the gummies and invited tagged Facebook, Instagram and TikTok reactions using #ProPickle or #NoPickle.[3][4][21]

    Introducing our first-ever pickle-flavored gummy multivitamin, the Official Vitamin of @USA Pickleball! Are you down to try it? Click our link in bio to get yours and tell us – are you #ProPickle or…
Origin
Mixed
Sector
Health & fitness
Region
US
Reported figure
—
Evidence
Grade B

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Open web · 2024

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Game on, ranch fans! You ordered and we served it up. Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack is the limited-edition flavor collab that ranch fans have been dreaming of. It’s a…

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IKEA UK on Instagram: "We heard you like Swedish candy 🍭 So here’s the sweetest mashup no one asked for, but everyone will want to taste!"

25M impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

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Mar ’24AprMayJunAugOctDecOpen webInstagramTikTokPressReddit
Open webInstagramTikTokPressReddit

13 more events on this chart

Join free to see them

  1. March 2024

    Nature Made precursor · Mar 6 ’24

    Nature Made announced its USA Pickleball partnership and an April merchandise launch.[1]

    Nature Made® and USA Pickleball™ Partner to Inspire Feel-Good Health and Wellness Habits - Pharmavite
    Open the first post ↗

  2. April 2024

    @naturemadevitamins precursor · Apr 1 ’24

    Nature Made teased a new gummy flavor and asked followers to guess it.[2]

    Nature Made vitamins on Instagram: "Get your taste buds ready – we’ve got a little surprise for you! A NEW gummy flavor, coming soon. Comment with your best guess! 👀 #NatureMade #NatureMadeVitamins…

  3. @naturemadevitamins seed · Apr 3 ’24

    Launched the gummies and invited tagged Facebook, Instagram and TikTok reactions using #ProPickle or #NoPickle.[3][4][21]

    Introducing our first-ever pickle-flavored gummy multivitamin, the Official Vitamin of @USA Pickleball! Are you down to try it? Click our link in bio to get yours and tell us – are you #ProPickle or…

  1. press · Apr 4 ’24

  2. owner response · Apr 5 ’24

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Why it worked

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