Cluely launch
Campaign · 2025 · Notable
Cluely’s launch film displayed 13.2 million X views after debate over AI cheating.
Cody Blakeney
@code_star · Apr 21, 2025
Imagine making a black mirror short as a product ad
Roy@im_roy_lee
Cluely is out. cheat on everything.
Roy
@im_roy_lee · Jul 17, 2025
so @cluely has hired over 700 clippers. every single cluely-related piece of content gets crossposted across thousands of accounts, generating tens of millions of extra views. here's everything you need to know about starting a massively viral clipping farm [THREAD]
catty
@cattybk · Apr 21, 2025
masterclass in framing no one wants to hear about another AI note taking app - so call it cheating, piss everyone off, collect MRR 📈
Roy@im_roy_lee
Cluely is out. cheat on everything.
Spread Score
How it worksNumbers
- Launch signups
- ~70K
- Apr 20–23, 2025 · Founder claim · Open web · Self-reported · Business Insider
- Peak date
- Week of Apr 24, 2025
- Apr 20 ’25 to Week of Apr 24, 2025
- Platforms
- 4
- Started on X
- Origin
- Seeded
- Technology
How it spread
Trace the originLee launched Cluely with a staged date film and a cheating slogan. Quote-posts and Reddit discussion debated its ethics. Reviewers found product flaws, and Cluely changed its messaging. Later paid creator programs extended the company’s marketing.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
Spread the same way
New cases, every week
How the next thing spread, the week it does.