LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/CRED Antakshari
Grade B19 sourcesHIS-00510

CRED Antakshari

Campaign · 2022 · Notable

47Editable slideCertificate

CRED’s Antakshari ad passed 300,000 Twitter views and became a reaction meme.

Varad Ralegaonkar

@varad_artistic · Apr 5, 2022

Me returning to home from college after a successful Mass Bunk :

13246
Post · @varad_artistic on X

Yashika

@thatjollygirl_ · Apr 5, 2022

When your parents are going out for 2 days.

9027
Post · @thatjollygirl_ on X

Aakriti Khanna

@Khannajikiladki · Apr 5, 2022

My family's reaction when I wake up at 6am:

10025
Post · @Khannajikiladki on X
Clip · CRED on YouTube
Me returning to home from college after a successful Mass Bunk :
@varad_artistic on X
#marketingmind #ipl #cred #creativeads #throwback | Marketing Mind
Marketing Mind / LinkedIn
Play it different | ft. Annu Kapoor & Renuka Shahane | CRED
CRED on YouTube
Watch: Actors Renuka Shahane, Annu Kapoor recreate iconic ’90s show ‘Antakshari’ in advertisement
Scroll
After Its Antakshari Ad, 10 Ads From Our Childhood We Hope Get Recreated By CRED - ScoopWhoop
ScoopWhoop
Hum along the CRED bounty jingle with Annu Kapoor & Renuka Shahane
Adgully
'What's not to like about a smile?'
Rediff
Advertising’s first job is to get noticed. Across its best films, the brand has repeatedly given people a reason to watch, laugh and pass the commercial along
Open

Spread Score

How it works
ReachNo data yetContagion35Breadth20Velocity100LongevityNo data yet47

Numbers

Seed-post views
>300K
Reported Apr 4, 2022 · Original unavailable · X · Hindustan Times
Peak date
Week of Apr 4, 2022
Apr 3 ’22 to Week of Apr 4, 2022
Platforms
3
Started on X
Origin
Mixed
Finance

Mechanics

  • Remixable templatePrimary
  • Creator relay
  • Press loop
  • Newsjacking
  • Controversy

How it spread

Trace the origin

CRED released an Antakshari ad with the original hosts during its IPL campaign. Twitter users recaptioned the hosts’ reactions, and press collected the memes. A cast interview and a later LinkedIn repost revisited the film.

Dates use the stated precision; chart positions are date anchors.

Feb ’22AprMayOctJul ’23Apr ’24NovJul ’25DecJun ’26NovXPressOpen web
XPressOpen web

8 more events on this chart

Join free to see them

Timeline (11)

  1. April 2022

    CRED seed · Apr 3 ’22

    CRED posted its Antakshari film with the original hosts.[1][2]

    Watch: Actors Renuka Shahane, Annu Kapoor recreate iconic ’90s show ‘Antakshari’ in advertisement
    Open the first post ↗

  2. India Today and Hindustan Times peak · Week of Apr 4, 2022

    Press reported the video’s views and collected Twitter reactions during its first week.[3][4][5][6][7][8]

  3. ScoopWhoop press · Apr 4 ’22

    ScoopWhoop suggested older ads for CRED to recreate after its Antakshari film.[9]

    After Its Antakshari Ad, 10 Ads From Our Childhood We Hope Get Recreated By CRED - ScoopWhoop
Changelogupdated Oct 16 ’26
  1. 2026-10-16Removed 1 event · Added 2 sources
  2. 2026-10-14Added: 12 events, 16 sources · Score 47 · Fact-check passed (19 claims)
Origin
Mixed
Sector
Finance
Region
IN
Seed-post views
>300K
Reported Apr 4, 2022 · Original unavailable · X · Hindustan Times
Evidence
Grade B

Spread the same way

Shakira’s Super Bowl tongue moment

X · 2020

59
Internet Rushes to Meme Shakira Super Bowl 2020 Moment

Pancake cereal

TikTok · 2020

56
Pancake dip n dots 🥞 This was a joke but actually tasted amazing #breakfast #pancake #tiktokdiy #positivevibes #cooking #keepingbusy #passover

870M impressions

Lady Gaga's Oscars gloves

X · 2015

55
#LadyGaga gives us our first meme-worthy look at #Oscars2015. http://t.co/dmXccPy7Zr

Chrissy Teigen’s Cry Face

X · 2015

36
Just some casual @chrissyteigen action #EWGlobes #GoldenGlobes http://t.co/wq7qNs4zYW

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Feb ’22AprMayOctJul ’23Apr ’24NovJul ’25DecJun ’26NovXPressOpen web
XPressOpen web

8 more events on this chart

Join free to see them

  1. April 2022

    CRED seed · Apr 3 ’22

    CRED posted its Antakshari film with the original hosts.[1][2]

    Watch: Actors Renuka Shahane, Annu Kapoor recreate iconic ’90s show ‘Antakshari’ in advertisement
    Open the first post ↗

  2. India Today and Hindustan Times peak · Week of Apr 4, 2022

    Press reported the video’s views and collected Twitter reactions during its first week.[3][4][5][6][7][8]

  3. ScoopWhoop press · Apr 4 ’22

    ScoopWhoop suggested older ads for CRED to recreate after its Antakshari film.[9]

    After Its Antakshari Ad, 10 Ads From Our Childhood We Hope Get Recreated By CRED - ScoopWhoop

  1. press · Apr 5 ’22

  2. platform jump · Apr 5 ’22

Join free to see the other 8 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 1 sourced numbers and 19 sources. Start with a free account.

Join freeGo Pro