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Library/Campaign/CRED’s Rejection with Gautam Gambhir
Grade B12 sourcesHIS-00670

CRED’s Rejection with Gautam Gambhir

Campaign · 2025 · Niche

27Editable slideCertificate

A 15-second AI ice-cream ad drew trade reviews and arguments about creativity.

Original · CRED / Moonshot

Gautam Gambhir

@GautamGambhir · Sep 14, 2025

I now carry a cricket bat to all ad meetings 😡 #Ad

396
Post · @GautamGambhir on X

Gautam Gambhir

@GautamGambhir · Sep 14, 2025

I now carry a cricket bat to all ad meetings 😡

6.1K627
Post · @GautamGambhir on X
Rejection | ft. Gautam Gambhir | CRED
CRED on YouTube
CRED's AI-generated ad with Gautam Gambhir goes viral | Storyboard18 posted on the topic | LinkedIn
Storyboard18 / LinkedIn
Good Ads Matter Awards 2026: Creative shortlists
Manifest

Spread Score

How it works
Reach19Contagion35Breadth10Velocity65Longevity1327

Numbers

Seed to peak
1 day
Sep 14 ’25 to Sep 15 ’25
Platforms
4
Started on YouTube
Origin
Seeded
Finance

Mechanics

  • Response chain
  • ControversyPrimary
  • Platform jump
  • Newsjacking
  • Unhinged voice

How it spread

Trace the origin

CRED released an AI ice-cream film with Gautam Gambhir and promoted bill-payment rewards. His advertising post and a CRED employee’s LinkedIn upload drew replies. Trade reviews questioned the creative and its connection to the offer.

Oct ’25NovDecFeb ’26MarAprMayJunYouTubeXOpen webPress
YouTubeXOpen webPress

12 more events on this chart

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Timeline (15)

  1. September 2025

    CRED seed · Sep 14 ’25

    CRED published Rejection, showing an AI ice-cream version of Gambhir followed by his laptop-smashing rejection.[1][2]

    Rejection | ft. Gautam Gambhir | CRED
    Open the first post ↗

  2. Gautam Gambhir owner response · Sep 14 ’25

    Gambhir posted the film with an ad-meetings caption and an advertising disclosure.[3]

  3. Gautam Gambhir owner response · Sep 14 ’25

    Gambhir edited his launch post; the accessible revision omitted the advertising hashtag.[3][4]

Origin
Seeded
Sector
Finance
Region
IN
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Oct ’25NovDecFeb ’26MarAprMayJunYouTubeXOpen webPress
YouTubeXOpen webPress

12 more events on this chart

Join free to see them

  1. September 2025

    CRED seed · Sep 14 ’25

    CRED published Rejection, showing an AI ice-cream version of Gambhir followed by his laptop-smashing rejection.[1][2]

    Rejection | ft. Gautam Gambhir | CRED
    Open the first post ↗

  2. Gautam Gambhir owner response · Sep 14 ’25

    Gambhir posted the film with an ad-meetings caption and an advertising disclosure.[3]

  3. Gautam Gambhir owner response · Sep 14 ’25

    Gambhir edited his launch post; the accessible revision omitted the advertising hashtag.[3][4]

  1. owner response · Sep 14 ’25

  2. platform jump · Sep 14 ’25

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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