Currys horse-kicked chicken air fryer
Campaign · 2024 · Notable
Currys' TikTok of a horse kicking a chicken into an air fryer reached 4.2M views.
Spread Score
How it worksNumbers
- Views on the seed TikTok only (live counter)
- 4.2M
- As of Oct 14, 2026 · TikTok · TikTok / Currys
- Seed to peak proxy
- 6 weeks
- Apr 17 ’24 to May 28 ’24
- Platforms
- 3
- Started on TikTok
- Origin
- Seeded
- Retail
Mechanics
How it spread
Trace the originOn April 17, 2024, Currys posted a six-second TikTok of a horse kicking a chicken into a Ninja air fryer. Its marketing director cited 2.3m views without ad spend. It was shared on LinkedIn, The Drum reported 3.7M views in May, and the post later showed 4.2M.
Proxy date; not a directly measured attention peak.
5 more events on this chart
Join free to see themTimeline (8)
April 2024
@currys seed · Apr 17 ’24
Currys posted a six-second TikTok promoting the Ninja Double Stack Air Fryer, available at Currys.[1]
Dan Rubel (Currys) owner response · Apr 18 ’24
Currys marketing director Dan Rubel praised the video on LinkedIn, citing 2.3m views without ad spend.[2]
2.3M viewsDan Knowlton platform jump · Apr 23 ’24
Dan Knowlton posted on LinkedIn that Currys was blowing up on TikTok, adding "The chicken video got me."[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.