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Library/Game/Cyberpunk 2077 launch
Grade A25 sourcesHIS-01614

Cyberpunk 2077 launch

Game · 2020 · Notable

58Editable slideCertificate

Cyberpunk 2077 sold over 13 million copies as bugs led Sony to remove it from its store.

Trailer · Cyberpunk 2077 on YouTube
Clip · Digital Foundry on YouTube

Jason Schreier

@jasonschreier · Dec 10, 2020

I knew Cyberpunk 2077 was going to be glitchy but I did not expect my entire game to be covered with tiny trees

41.1K631
Post · @jasonschreier on X
Clip · Cyberpunk 2077 on YouTube
Cyberpunk 2077 launch
Wikipedia (non-free, fair use)
Official screenshot of Night City, Above it all.
CD PROJEKT RED
Cyberpunk 2077 — Official Launch Trailer — V
Cyberpunk 2077 on YouTube
The highly anticipated video game starring Keanu Reeves is finally here | CNN Business
CNN
I knew Cyberpunk 2077 was going to be glitchy but I did not expect my entire game to be covered with tiny trees
@jasonschreier on X
I knew Cyberpunk 2077 was going to be glitchy but I did not expect my entire game to be covered with tiny trees
@jasonschreier on X
After A Swarm Of Bugs, Sony Pulls 'Cyberpunk 2077' From The PlayStation Store
NPR via Texas Public Radio
Cyberpunk 2077 reaches 1 million daily players
Game Developer

Spread Score

How it works
Reach86Contagion35Breadth90Velocity25Longevity2158

Numbers

Steam concurrent players, early launch milestone
1M
As of Dec 10, 2020 · Open web · Streams Charts
Observed peak date
Week of Dec 14, 2020
Dec 10 ’20 to Week of Dec 14, 2020
Platforms
6
Started on Open web
Origin
Mixed
Gaming

Mechanics

  • ControversyPrimary
  • Creator relay
  • Platform jump
  • Revival

How it spread

Trace the origin

Paid ads and preview streams preceded release. Players shared bugs on Twitter and sought refunds on Reddit. Sony delisted the game. Patches and the Edgerunners anime preceded a revival, followed by Update 2.0.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMar ’19JulMay ’20NovJan ’21JunNovJun ’22DecSep ’23Nov ’24Feb ’26SepObserved peakYouTubeTVTwitchOpen webXPress
YouTubeTVTwitchOpen webXPress

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2019

    Keanu Reeves precursor · Jun 9 ’19

    Reeves appeared in the E3 trailer and on stage to announce an April release date.[1]

    Open the first post ↗

  2. October 2020

    CD Projekt Red precursor · Oct 1 ’20

    CD Projekt publicized a Reeves commercial that had aired during the first NBA Finals game.[2]

  3. December 2020

    CD Projekt Red / invited streamers precursor · Dec 9 ’20

    CD Projekt permitted selected creators and press to stream the game before public release.[3]

  1. seed · Dec 10 ’20

  2. platform jump · Dec 10 ’20

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 15 sourced numbers and 25 sources. Start with a free account.

Join freeGo Pro · $13/mo
Origin
Mixed
Sector
Gaming
Region
PL
Steam concurrent players, early launch milestone
1M
As of Dec 10, 2020 · Open web · Streams Charts
Evidence
Grade A

Spread the same way

Game · Open web · 201766

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Epic Games

Epic reported 3.7 million daily active Battle Royale players within weeks.

$5B revenue

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