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Library/Moment/Cybertruck window reveal
Grade B20 sourcesHIS-00556

Cybertruck window reveal

Moment · 2019 · Notable

51Editable slideCertificate

A broken-window reaction became a meme, then a $35 Tesla shirt.

Triff Davis

@tryphon342 · Nov 22, 2019

When everything's going wrong but you still gotta finish your presentation #Cybertruck

2.6K53
Original · @tryphon342

Elon Musk

@elonmusk · Nov 23, 2019

With no advertising & no paid endorsement

115.7K2K
Post · @elonmusk on X

Elon Musk

@elonmusk · Nov 25, 2019

Yup. Sledgehammer impact on door cracked base of glass, which is why steel ball didn’t bounce off. Should have done steel ball on window, *then* sledgehammer the door. Next time …

8.7K544
Post · @elonmusk on X

LEGO

@LEGO_Group · Nov 27, 2019

The evolution of the truck is here. Guaranteed shatterproof 😬

81.2K1K
Post · @LEGO_Group on X

Elon Musk

@elonmusk · Nov 23, 2019

Franz throws steel ball at Cybertruck window right before launch. Guess we have some improvements to make before production haha.

257K6.4K
Post · @elonmusk on X
When everything's going wrong but you still gotta finish your presentation #Cybertruck
@tryphon342 on X
Tesla cyber truck demo goes wrong as shatterproof windows break
Bloomberg (via BusinessTech)
Tesla just unveiled its new "bulletproof" truck. During a test, its windows broke.
CBS News
Franz throws steel ball at Cybertruck window right before launch. Guess we have some improvements to make before production haha.
@elonmusk on X
The evolution of the truck is here. Guaranteed shatterproof 😬
@LEGO_Group on X
Tesla’s Unbreakable Windows Broke During the Unveiling of Its New ‘Cybertruck’ - RELEVANT
RELEVANT
LEGO Trolls Tesla's Over Cybertruck Reveal
ComicBook.com
Tesla turns Cybertruck window-breaking mishap into T-shirt, launches new apparel
Electrek
Elon Musk: Tesla Cybertruck glass demo fail helped electric truck get attention
Electrek

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth70Velocity65Longevity1151

Numbers

Seed to peak
same day
Nov 22 ’19 to Nov 22 ’19
Platforms
7
Started on X
Origin
Organic
Auto & mobility

Mechanics

  • Real-world spectaclePrimary
  • Response chain
  • Creator relay
  • Platform jump
  • Press loop

How it spread

Trace the origin

Tesla’s staged glass test cracked two windows. Viewers shared images, clips and jokes on X and Reddit, and news outlets embedded their reactions. LEGO parodied the claim; Tesla later sold a shirt depicting the damage.

Google searchesSep ’19NovDecFeb ’20AprAugMay ’21DecSep ’22Jun ’23Jan ’24PeakYouTubeXPressRedditFacebookRetailTV
YouTubeXPressRedditFacebookRetailTV

13 more events on this chart

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Timeline (16)

  1. November 2019

    Tesla / Elon Musk precursor · Nov 21 ’19

    Tesla staged a launch where Franz von Holzhausen cracked two Cybertruck windows with a metal ball.[1][7]

  2. @tryphon342 seed · Nov 22 ’19

    At 04:25:06 UTC, @tryphon342 posted Musk beside the broken windows with a caption about finishing the presentation.[2][1]

    When everything's going wrong but you still gotta finish your presentation #Cybertruck

  3. Bloomberg press · Nov 22 ’19

    Bloomberg embedded Casey Dwyer’s GIF of the failed window test in its launch report.[3][1]

    Tesla cyber truck demo goes wrong as shatterproof windows break
Origin
Organic
Sector
Auto & mobility
Region
US
Reported figure
—
Evidence
Grade B

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Trusted news for Victoria on Instagram: "Pesto the penguin has just broken a record at @sealifemelbourneaquarium becoming the centre’s biggest ever chick, weighing in at 20kg! 🐧❤️ #penguin…

5B impressions

How Dare You

YouTube · 2019

58
Greta Thunberg (Young Climate Activist) at the Climate Action Summit 2019 - Official Video

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TV · 2026

57
Olympic gold medalist Alysa Liu has fun in the Exhibition

New cases, every week

How the next thing spread, the week it does.

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Google searchesSep ’19NovDecFeb ’20AprAugMay ’21DecSep ’22Jun ’23Jan ’24PeakYouTubeXPressRedditFacebookRetailTV
YouTubeXPressRedditFacebookRetailTV

13 more events on this chart

Join free to see them

  1. November 2019

    Tesla / Elon Musk precursor · Nov 21 ’19

    Tesla staged a launch where Franz von Holzhausen cracked two Cybertruck windows with a metal ball.[1][7]

  2. @tryphon342 seed · Nov 22 ’19

    At 04:25:06 UTC, @tryphon342 posted Musk beside the broken windows with a caption about finishing the presentation.[2][1]

    When everything's going wrong but you still gotta finish your presentation #Cybertruck

  3. Bloomberg press · Nov 22 ’19

    Bloomberg embedded Casey Dwyer’s GIF of the failed window test in its launch report.[3][1]

    Tesla cyber truck demo goes wrong as shatterproof windows break

  1. press · Nov 22 ’19

  2. platform jump · Nov 22 ’19

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Why it worked

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