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Library/Campaign/Diablo Deaths: Megan Fox Eulogies
Grade B17 sourcesHIS-00921

Diablo Deaths: Megan Fox Eulogies

Campaign · 2023 · Niche

36Editable slideCertificate

A Megan Fox eulogy campaign drew 36M+ impressions, its producer reported.

Diablo

@Diablo · Jun 6, 2023

#DiabloIV is here, embrace the bloodshed. Share videos of your in-game death on Twitter or TikTok using #DiabloDeaths for a chance to have your eulogy read by @meganfox on June 8th.

20.2K1.3K
Original · Blizzard Entertainment / VCCP US / Megan Fox

Diablo

@Diablo · Jun 8, 2023

Wudijo: Hardcore? No More. #DiabloDeaths

wudijo@wudijo

It's not over yet... #DiabloDeaths clips.twitch.tv/CrackyCreative…

4.5K107
Post · @Diablo on X

Diablo

@Diablo · Jun 8, 2023

Shroud be not proud.

Michael Grzesiek@shroud

All good hit 100 anyway @Diablo #DiabloDeaths #Diablo4Hardcore

22K280
Post · @Diablo on X

Diablo

@Diablo · Jun 9, 2023

RIP: Rhykker in Pieces.

Rhykker@rhykker

Not my proudest moment. But at least my hair looked great. #DiabloDeaths twitch.tv/rhykker/clip/E…

4.5K67
Post · @Diablo on X

Diablo

@Diablo · Jun 9, 2023

Dr. Lupo. We have bad news.

DrLupo@DrLupo

Mommy finally stepped on me. 🥺 #DiabloDeaths

19.4K309
Post · @Diablo on X

Towelliee

@towelthetank · Jun 8, 2023

Feels Barb man @Diablo #DiabloDeaths

3188
Post · @towelthetank on X
#DiabloIV is here, embrace the bloodshed. Share videos of your in-game death on Twitter or TikTok using #DiabloDeaths for a chance to have your eulogy read by @meganfox on June 8th.
@Diablo on X
Halsey on stage in front of an image of Lilith from the Diablo franchise.
The Hollywood Reporter
Shroud be not proud.
PCGamesN
Diablo IV earns more than $666M in sales in first five days, setting a new Blizzard record
PC Gamer
Wudijo: Hardcore? No More. #DiabloDeaths
@Diablo on X
Dr. Lupo. We have bad news.
@Diablo on X
Blizzard: Diablo: Diablo Deaths - The Clios
The Clios
Diablo IV x Megan Fox | Launch
Erin Kelly on Vimeo
Feels Barb man @Diablo #DiabloDeaths
@towelthetank on X
Megan Fox giving Diablo 4 eulogies
GamesRadar+
Megan Fox's Take On 'Diablo' Lore Goes Deep
Refinery29

Spread Score

How it works
Reach58Contagion35Breadth0Velocity58Longevity1936

Numbers

Producer-reported campaign impressions, lower bound
36M
Self-reported · Erin Kelly, campaign integrated producer
Peak date
Week of Jun 11, 2023
Jun 6 ’23 to Week of Jun 11, 2023
Platforms
3
Started on X
Origin
Stunt
Gaming

Mechanics

  • Challenge
  • Response chainPrimary
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

Blizzard invited Diablo IV death clips on June 6, then replied with Megan Fox eulogies. Named streamers and gaming press circulated the videos. Refinery29 later interviewed Fox about the campaign’s virality; its producer claimed 36M+ impressions.

Dates use the stated precision; chart positions are date anchors.

Google searchesMay ’23JunJulAugOctFeb ’24MayAugNovPeakOpen webXPress
Open webXPress

12 more events on this chart

Join free to see them

Timeline (15)

  1. June 2023

    Blizzard Entertainment precursor · Jun 1 ’23

    Diablo IV opened early access before the eulogy campaign began.[1]

    Halsey on stage in front of an image of Lilith from the Diablo franchise.
    Open the first post ↗

  2. Diablo (@Diablo) seed · Jun 6 ’23

    Diablo invited death clips on Twitter or TikTok for a chance at a Megan Fox eulogy on June 8.[2]

    #DiabloIV is here, embrace the bloodshed. Share videos of your in-game death on Twitter or TikTok using #DiabloDeaths for a chance to have your eulogy read by @meganfox on June 8th.

  3. PCGamesN press · Jun 6 ’23

    PCGamesN covered the invitation and quoted fans responding to the reveal.[3]

    Shroud be not proud.
Changelogupdated Oct 15 ’26
  1. 2026-10-15Added: 15 events, 17 sources · Score 36
Origin
Stunt
Sector
Gaming
Region
US
Producer-reported campaign impressions, lower bound
36M
Self-reported · Erin Kelly, campaign integrated producer
Evidence
Grade B

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Peaked at #1

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X · 2024

56
AOC Statement on Oceania Qualifying Process for Breaking | Australian Olympic Committee

14M views

Hotline Bling (music video)

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54
Hotline Bling on Apple Music

1.6M derivatives

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YouTube · 2016

51
momondo – The DNA Journey

8.3B impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesMay ’23JunJulAugOctFeb ’24MayAugNovPeakOpen webXPress
Open webXPress

12 more events on this chart

Join free to see them

  1. June 2023

    Blizzard Entertainment precursor · Jun 1 ’23

    Diablo IV opened early access before the eulogy campaign began.[1]

    Halsey on stage in front of an image of Lilith from the Diablo franchise.
    Open the first post ↗

  2. Diablo (@Diablo) seed · Jun 6 ’23

    Diablo invited death clips on Twitter or TikTok for a chance at a Megan Fox eulogy on June 8.[2]

    #DiabloIV is here, embrace the bloodshed. Share videos of your in-game death on Twitter or TikTok using #DiabloDeaths for a chance to have your eulogy read by @meganfox on June 8th.

  3. PCGamesN press · Jun 6 ’23

    PCGamesN covered the invitation and quoted fans responding to the reveal.[3]

    Shroud be not proud.

  1. backlash · Jun 7 ’23

  2. platform jump · Jun 7 ’23

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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