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Library/Moment/Dollar Tree raises its price to $1.25
Grade B23 sourcesHIS-01416

Dollar Tree raises its price to $1.25

Moment · 2021 · Niche

24Editable slideCertificate

Dollar Tree’s $1.25 price became an inflation joke and a shopper grievance.

Clip · Shopping and Scents on YouTube

zerohedge

@zerohedge · Sep 28, 2021

*DOLLAR TREE TO ADD PRODUCTS ABOVE $1 IN DOLLAR TREE PLUS STORES "Transitory 2 dollar tree" stores

4.1K166
Post · @zerohedge on X

Kevin McCarthy

@SpeakerMcCarthy · Nov 23, 2021

Thanks Biden. cnn.it/3r4KWVS

1.4K1.3K
Post · @SpeakerMcCarthy on X
Clip · TikTok
Clip · TikTok
In-store Dollar Tree sign announcing the $1.25 price
Shopping and Scents on YouTube
A shopper in a Dollar Tree aisle
The Western Journal
Dollar Tree store sign
Associated Press via KLKN
Glassware on a Dollar Tree shelf
NPR via NPR Illinois
A shopper carrying a Dollar Tree bag
Associated Press via News4Jax
Dollar Tree storefront in North Cape May, New Jersey
WhisperToMe / Wikimedia Commons

Spread Score

How it works
Reach4ContagionNo data yetBreadth60Velocity21Longevity1924

Numbers

Seed to peak proxy
8 weeks
Sep 28 ’21 to Nov 24 ’21
Platforms
7
Started on Open web
Origin
Seeded
Retail

Mechanics

  • TransgressionPrimary
  • Controversy
  • Platform jump
  • Press loop
  • Political adoption

How it spread

Trace the origin

A September pricing test drew inflation jokes. November’s permanent $1.25 rollout brought memes, political blame and shopper videos. Shares rose on announcement and earnings day; Dollar Tree later reported higher sales alongside lower traffic.

Proxy date; not a directly measured attention peak.

Google searchesSep ’21OctNovDecJan ’22FebMarAprMayJunPeak proxyOpen webXPressRetailYouTubeTikTokTV
Open webXPressRetailYouTubeTikTokTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. September 2021

    Dollar Tree seed · Sep 28 ’21

    Dollar Tree announced tests of prices above $1 in selected legacy stores.[1]

    Open the first post ↗

  2. @zerohedge platform jump · Sep 28 ’21

    @zerohedge called the pricing news “Transitory 2 dollar tree” stores.[2][3]

    A shopper in a Dollar Tree aisle

  3. Associated Press press · Sep 29 ’21

    AP linked Dollar Tree’s break with its price promise to rising inflation.[4]

    Dollar Tree store sign

  1. commercial · Oct 30 ’21

  2. platform jump · Nov 13 ’21

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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Origin
Seeded
Sector
Retail
Region
US
Reported figure
—
Evidence
Grade B

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