Dove Evolution
Campaign · 2006 · Niche
A 75-second retouching film passed four million YouTube views by February 2007.
Spread Score
How it worksNumbers
- YouTube views by making-of release (over four million)
- 4M
- As of Feb 8, 2007 · YouTube · Self-reported · Rogue Editorial / PR.com
- Milestone date
- Week of Oct 31, 2006
- Oct 6 ’06 to Week of Oct 31, 2006
- Platforms
- 4
- Started on Open web
- Origin
- Seeded
- Beauty & personal care
Mechanics
How it spread
Trace the originA short Dove film showed a photographed face being altered for a billboard. It moved from a Canadian workshop promotion to online sharing and television discussion; a production partner reported over four million YouTube views by February 2007.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
4 more events on this chart
Join free to see themTimeline (7)
October 2006
Campaign organizer seed · Oct 6 ’06
Dove released Evolution online to promote its Canadian self-esteem workshops.[2]
ABC News / Good Morning America press · Oct 12 ’06
ABC covered Evolution and linked to the campaign website.[7]
GraceD / agency-blog commenter owner response · Oct 18 ’06
GraceD said she planned to repost Evolution; the comment records intent, not a verified repost.[8]
Spread the same way
New cases, every week
How the next thing spread, the week it does.