Grade B12 sourcesHIS-02065
Certified Lover Boy feature billboards
Campaign · 2021
City billboards hinted at album guests before a 613,000-unit US debut.
Spread Score
How it worksNumbers
- Seed to milestone
- 1 day
- Sep 1 ’21 to Sep 2 ’21
- Platforms
- 5
- Started on Open web
- Origin
- Paid
- Entertainment
How it spread
Trace the originDrake placed billboards hinting at guests in multiple cities. Fans and outlets interpreted and shared the clues before the album arrived; it debuted atop the US and UK charts.
Documented milestone; not a measured attention peak.
Timeline (14)
August 2021
Drake precursor · Aug 30 ’21
Toronto billboards displayed apparent album lyrics before the feature reveals.[1]
September 2021
21 Savage platform jump · Sep 1 ’21
21 Savage reposted the Atlanta billboard on Instagram.[4]
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Spread the same way
Do this
- 1Leave a clear clue that invites an audience to make a prediction.
Every number (6)
- Album US first-week equivalent units, context“613,000 equivalent album units earned in the U.S. in the week ending Sept. 9”613K[9]
Press (8 outlets)
- Aug 31, 20211 day beforeExclaim! · Drake's 'Certified Lover Boy' Rollout Continues with Cryptic Toronto Billboards │ Exclaim!
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