Grade B10 sourcesHIS-01144
Duolingo Deutschland TikTok launch
Campaign · 2023 · Niche
Duolingo's German TikTok gained over 75,000 followers in three months, its agency said.
Spread Score
How it worksNumbers
- Organic reach across platforms (agency claim)
- 12M
- As of Aug 21, 2023 · Self-reported · Viktoria Renner / OZMOZE, LinkedIn
- Peak proxy date
- Sep 2023
- Aug 9 ’23 to Sep 2023
- Platforms
- 3
- Started on TikTok
- Origin
- Seeded
- Education
Mechanics
How it spread
Trace the originDuolingo launched its German TikTok account on Aug. 9, 2023. Its second post, the owl in a harness at Berghain, passed 3 million views by its agency's count and drew Reddit threads. W&V called it a viral sensation; it had over 75,000 followers in three months.
Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
6 more events on this chart
Join free to see themTimeline (9)
August 2023
Marketing Brew press · Aug 10 ’23
Marketing Brew reported the German launch, quoting VP of marketing Emmanuel Orssaud: "Our brand is very unhinged."[2]
Spread the same way
New cases, every week
How the next thing spread, the week it does.