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Library/Moment/Ellen DeGeneres's Oscars selfie
Grade B18 sourcesHIS-01500

Ellen DeGeneres's Oscars selfie

Moment · 2014 · Niche

31Editable slideCertificate

An Oscars group selfie passed two million retweets before the broadcast ended.

The Ellen Show

@TheEllenShow · Mar 3, 2014

If only Bradley's arm was longer. Best photo ever. #oscars http://t.co/C9U5NOtGap

1.9M158.9K
Original · Bradley Cooper / Ellen DeGeneres
If only Bradley's arm was longer. Best photo ever. #oscars http://t.co/C9U5NOtGap
@TheEllenShow on X
Samsung Galaxy Note 3 handset photographed by Kārlis Dambrāns; CC BY 2.0.
Kārlis Dambrāns / Wikimedia Commons
#Busted: Ellen’s Oscars selfie switcheroo | CNN Business
CNN
#sealfie campaign misguided, activists claim | Globalnews.ca
Global News

Spread Score

How it works
ReachNo data yetContagion20Breadth40Velocity65Longevity031

Numbers

Seed to milestone
same day
Mar 3 ’14 to Mar 3 ’14
Platforms
3
Started on X
Origin
Mixed
Entertainment

Mechanics

  • Real-world spectaclePrimary
  • Response chain
  • Press loop
  • Controversy

How it spread

Trace the origin

DeGeneres posted Cooper's Oscars selfie and asked viewers to retweet it, passing two million before the broadcast ended. Press, parodies and a charity donation followed. The peak anchor records that launch-night milestone rather than a measured attention maximum.

Documented milestone; not a measured attention peak.

Google searchesJan ’14MarAprJunSepDecJul ’15DecJul ’16DecJun ’17MilestoneTVXPress
TVXPress

13 more events on this chart

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Timeline (16)

  1. March 2014

    Ellen DeGeneres precursor · Mar 3 ’14

    DeGeneres asked Oscars viewers to help break the retweet record before posting the photograph.[1]

    Open the first post ↗

  2. @TheEllenShow / Bradley Cooper seed · Mar 3 ’14

    DeGeneres posted Cooper's group selfie at 03:06 UTC during the live Oscars broadcast.[2][3][4]

    If only Bradley's arm was longer. Best photo ever. #oscars http://t.co/C9U5NOtGap

  3. The Hollywood Reporter press · Mar 3 ’14

    THR covered the selfie and reported more than 750,000 retweets in its first 45 minutes.[3]

  1. owner response · Mar 3 ’14

  2. milestone · Mar 3 ’14

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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9.6B impressions

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How the next thing spread, the week it does.