LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Music/Miley Cyrus: Wrecking Ball video
Grade B17 sourcesHIS-01011

Miley Cyrus: Wrecking Ball video

Music · 2013 · Notable

51Editable slideCertificate

The video set a Vevo first-day record with 19.3 million views.

Original · Miley Cyrus / Terry Richardson
Clip · MileyCyrusVEVO on YouTube
Miley Cyrus - Wrecking Ball (Official Video)
MileyCyrusVEVO on YouTube
Miley Cyrus' 'Wrecking Ball' video has set a Vevo record for most views within 24 hours, with 19.3 million.
Los Angeles Times
Miley Cyrus establace otro nuevo récord en Vevo, "Wrecking Ball" logra más de 100 millones de visitas en tan solo 6 días - Sony Music España
Sony Music España
Sinéad O'Connor warns Miley Cyrus about believing it's 'cool to be naked'
The Guardian
A random viewer reacts to YouTube comedian Steve Kardynal's rendition of the Miley Cyrus hit "Wrecking Ball."
Los Angeles Times
MTV VMA Winners 2014: The Complete List
TheWrap
Miley Cyrus' 'Wrecking Ball' Back at No. 1 Thanks to Viral Parody
Variance

Spread Score

How it works
ReachNo data yetContagion35Breadth30Velocity100LongevityNo data yet51

Numbers

Seed to peak
1 day
Sep 9 ’13 to Sep 10 ’13
Platforms
4
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • Response chainPrimary
  • Controversy
  • Platform jump
  • Press loop
  • Real-world spectacle

How it spread

Trace the origin

The official video broke Vevo’s first-day record, then generated parodies, a campus imitation and public debate. A later Chatroulette parody helped drive a documented return of the song to the top of the Hot 100.

Sep ’13OctNovDecMar ’14JunSepYouTubeOpen webTVAudio
YouTubeOpen webTVAudio

11 more events on this chart

Join free to see them

Timeline (14)

  1. September 2013

    Miley Cyrus / RCA Records seed · Sep 9 ’13

    Miley Cyrus released the Wrecking Ball music video.[1]

    Miley Cyrus - Wrecking Ball (Official Video)
    Open the first post ↗

  2. Vevo peak · Sep 10 ’13

    Vevo announced a first-day viewing record.[2]

    Miley Cyrus' 'Wrecking Ball' video has set a Vevo record for most views within 24 hours, with 19.3 million.

  3. Los Angeles Times press · Sep 16 ’13

    The video led Vevo’s weekly chart.[3]

Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Kermencement

Reddit · 2025

62
Kermit the Frog to Grads: ‘Leap Together’

9.6B impressions

Domino's Paving for Pizza

Open web · 2018

48
Don't Let Bad Potholes Ruin Good Pizza! Domino's Starts Paving for Pizza

1.1B impressions

Tarte’s Dubai influencer trip

TikTok · 2023

46
#stitch with @christineabrahamm my thoughts on this Tarte influencer trip to Dubai

1B impressions

Lady Gaga's Super Bowl LI halftime show

TV · 2017

43
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

410K sold

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Sep ’13OctNovDecMar ’14JunSepYouTubeOpen webTVAudio
YouTubeOpen webTVAudio

11 more events on this chart

Join free to see them

  1. September 2013

    Miley Cyrus / RCA Records seed · Sep 9 ’13

    Miley Cyrus released the Wrecking Ball music video.[1]

    Miley Cyrus - Wrecking Ball (Official Video)
    Open the first post ↗

  2. Vevo peak · Sep 10 ’13

    Vevo announced a first-day viewing record.[2]

    Miley Cyrus' 'Wrecking Ball' video has set a Vevo record for most views within 24 hours, with 19.3 million.

  3. Los Angeles Times press · Sep 16 ’13

    The video led Vevo’s weekly chart.[3]

  1. commercial · Sep 17 ’13

  2. platform jump · Sep 18 ’13

Join free to see the other 11 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 17 sources. Start with a free account.

Join freeGo Pro