Evian "Roller Babies"
Campaign · 2009 · Notable
Evian's roller-skating baby ad claimed a world record with 45 million online views.
Spread Score
How it worksNumbers
- Spontaneous Roller Babies remixes, Evian claim
- 300
- As of Apr 19, 2011 · Open web · Self-reported · Evian / PR Newswire
- Seed to milestone
- 4 months
- Jul 1 ’09 to Nov 9 ’09
- Platforms
- 6
- Started on YouTube
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originEvian released Roller Babies online, then bought homepage placement and paid bloggers per view. Viewers shared it across social sites, and record coverage followed. The record is a milestone anchor. Later sales reports differed in scope and attribution.
Documented milestone; not a measured attention peak.
13 more events on this chart
Join free to see themTimeline (16)
June 2009
Evian / BETC precursor · Jun 2009
Evian released baby-dance teasers that directed viewers to a website announcing the July premiere.[1]
July 2009
EvianBabies seed · Jul 1 ’09
Evian posted the international Roller Babies film on YouTube, according to contemporary Wikinews coverage.[2]
The Guardian press · Jul 2 ’09
The Guardian previewed Evian's online and television campaign.[2]
Join free to see the other 13 events and the full chart. Free, on every case.
Pro opens the playbook, all 14 sourced numbers and 21 sources. Start with a free account.
Spread the same way
New cases, every week
How the next thing spread, the week it does.