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Library/Series/The Girl Downstairs becomes Netflix’s Doona!
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The Girl Downstairs becomes Netflix’s Doona!

Series · 2023

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The webtoon adaptation Doona! opened with 2.8 million Netflix views.

The Girl Downstairs becomes Netflix’s Doona!: poster
Wikipedia (non-free, fair use)
LeeDoona_Unit_106__DSC3123
TIME
Bae Suzy as Doona in Doona! (Asian woman wearing pink headphones)
Netflix Tudum
Cj Newsroom Recent Hit Korean Drama Series Trends Thumbnail
CJ Newsroom
Teaser “Doona” Dirilis, Bae Suzy Langsung Jadi Perbincangan Hangat Para Penggemar
Liputan6
"Doona!" Wins A Spot On Netflix's "Top 10" Lineup Amid Divided Viewer Reactions
Koreaboo
Does "Doona!" Actually Have A Happy Ending? Netizens Think That The Two Main Characters Most Definitely Got Back Together
Koreaboo
Doona Season On Netflix Everything We Know So Far
What’s on Netflix
doona bae suzy Yang Se-jeong
NME

Spread Score

How it works
Reach50Contagion35Breadth40Velocity65Longevity1943

Numbers

Observed peak date
Week of Oct 26, 2023
Oct 20 ’23 to Week of Oct 26, 2023
Platforms
4
Started on Open web
Origin
Seeded
Entertainment

Mechanics

  • Platform jumpPrimary
  • Controversy

How it spread

Trace the origin

Netflix released its webtoon adaptation on October 20, 2023. Viewers discussed the ending online as the series reached the global non-English TV top 10 and appeared on country charts.

Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.

Wikipedia viewsAug ’23OctNovDecJun ’24OctApr ’25AugObserved peakNetflixStarts · Oct 20 ’23NetflixSep 21 ’23Bae SuzySep 21 ’23TIMEOct 20 ’23r/KDRAMAOct 20 ’23Open webInstagramPressReddit
Open webInstagramPressReddit

Timeline (18)

  1. September 2023

    Netflix precursor · Sep 21 ’23

    Netflix announced the October 20 premiere and released a teaser.[1]

  2. Bae Suzy precursor · Sep 21 ’23

    Bae Suzy posted Doona! promotional images to her Instagram account.[2]

    Teaser “Doona” Dirilis, Bae Suzy Langsung Jadi Perbincangan Hangat Para Penggemar
  3. October 2023

    Netflix precursor · Oct 4 ’23

    Netflix described its trailer for the romance about an ex-idol and a student.[3]

  1. seed · Oct 20 ’23

  2. press · Oct 20 ’23

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Spread the same way

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Do this

  1. 1Use an existing story to invite its readers into a new format.
  2. 2

Every number (5)

  • Netflix series views, opening chart week“Doona!: Season 1 3 2,800,000 7:00 19,800,000”
    2.8M[9]

Press (2 outlets)

  1. Oct 20, 2023same dayTIME · How Netflix’s Doona! Turns a Beloved Webtoon Into a Deeply Romantic K-Drama

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Origin
Seeded
Sector
Entertainment
Region
KR
Reported figure
—
Evidence
Grade A