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Library/Campaign/Gisou Girl Fridge
Grade B21 sourcesHIS-00738

Gisou Girl Fridge

Campaign · 2024 · Niche

34Editable slideCertificate

Gisou’s gifted fridges prompted more than 250 TikTok posts, according to HORIZONT.

Clip · @senemmez on TikTok
Clip · @hannaschonberg on TikTok
Clip · @alvablomdahl on TikTok
Clip · @larissamariellew on TikTok
Clip · @adorable_caro on TikTok
Clip · @anna_astrup on TikTok
Create’s 107L Fridge Retro, the base model used for the Gisou gifting collaboration.
Create / Gisou
Literally the craziest PR-package I‘ve ever seeen in my life 🤯 @Gisou #gisou #prpackage #fy #relatable
@senemmez on TikTok
This PR package has taken over my FYP💞💄💕 The Gisou by Negin Mirsalehi PR fridge had my jaw on the floor (and for good reason) Gisou sent this elaborate PR package to influencers who have created……
Kiera Sowery and commenters on LinkedIn
#gisoufridge | CORQ.
CORQ on LinkedIn
#gisou #gisoufridge #prpackage #influencermarketing #marketingcampaigns #branding | Eveline Olsson
Eveline Olsson, Gisou team member, on LinkedIn
I think the Gisou fridge PR package was a flop … | Phoebe Dunsmore
Phoebe Dunsmore on LinkedIn
CREATE x Gisou - Create | Create
Create on LinkedIn
Come To Ascot With Us, Unbox The Gisou Fridge & Our Fave Summer Snacks
SheerLuxe / LuxeGen
@Gisou knocked on the door 🤭💖 A fridge filled with loads of goodies 🍓🍯 #haircare #hair #lipoil #gisou
@hannaschonberg on TikTok
I now have my own @Gisou store 💞😭 I want to share this with you!! 💌💌Comment your favorite emojis and I'll pick 10 people to recieve 3 of their new fruit scented lip oils 🍉🥭🍓!! Picking the…
@alvablomdahl on TikTok
so thankful @Gisou 🍯🐝💘 #gifted
@anna_astrup on TikTok
The CUTEST Fridge filled with @Gisou ✨🍓🌸🥭☀️ very blessed 😍😍 #gisou#gisoupackage#gisoufridge#neginmirsalehi#unboxing
@adorable_caro on TikTok
Negin Mirsalehi, Gisou | Glossy 50 2024
Glossy
4 sustainable fashion creators on the ethical dilemma of working with brands
CORQ
Titans of TikTok: Diese 3 TikTok-Kampagnen sollte man gesehen haben - HORIZONT
HORIZONT; guest analysis by Gen-Up cofounders
Has influencer gifting got out of control?
Dazed
Environmental
ITP Live
The Gisou x Create Fridge
WWD

Spread Score

How it works
ReachNo data yetContagion35Breadth20Velocity65Longevity2034

Numbers

#Gisoufridge posts, reported lower bound; includes gifting
250
As of Jun 5, 2024 · TikTok · HORIZONT; guest analysis by Gen-Up cofounders
Peak date
Week of Jun 5, 2024
Apr 2024 to Week of Jun 5, 2024
Platforms
5
Started on TikTok
Origin
Seeded
Beauty & personal care

Mechanics

  • Creator relayPrimary
  • Response chain
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Gisou gifted stocked Create fridges to creators. Blomdahl’s caption offered lip oils for emoji comments; Marielle’s offered packages for follows and friend tags. Nonrecipients made reactions, while LinkedIn and trade coverage debated the excess and reported media valuations.

Dates use the stated precision; chart positions are date anchors.

Google searchesMar ’24AprMayJunJulAugSepOctPeakTikTokOpen webPressRetailYouTube
TikTokOpen webPressRetailYouTube

9 more events on this chart

Join free to see them

Timeline (12)

  1. April 2024

    Gisou / Negin Mirsalehi seed · Apr 2024

    Gisou gifted creators stocked Create fridges to promote its tinted lip oils.[1][14]

    Negin Mirsalehi, Gisou | Glossy 50 2024

  2. @senemmez platform jump · Apr 27 ’24

    Senemmez posted a reaction calling the fridge the craziest PR package she had seen.[7][15]

    Literally the craziest PR-package I‘ve ever seeen in my life 🤯 @Gisou #gisou #prpackage #fy #relatable

  3. Kiera Sowery platform jump · Apr 30 ’24

    Kiera Sowery discussed the fridge’s exclusivity on LinkedIn, where commenters debated its waste.[8]

    This PR package has taken over my FYP💞💄💕 The Gisou by Negin Mirsalehi PR fridge had my jaw on the floor (and for good reason) Gisou sent this elaborate PR package to influencers who have created……
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number
  2. 2026-10-14Added: 12 events, 19 sources · Score 34 · Fact-check passed (34 claims)
Origin
Seeded
Sector
Beauty & personal care
Region
Global
#Gisoufridge posts, reported lower bound; includes gifting
250
As of Jun 5, 2024 · TikTok · HORIZONT; guest analysis by Gen-Up cofounders
Evidence
Grade B

Spread the same way

Mikayla Nogueira’s Telescopic Lift ad

TikTok · 2023

49
THESE ARE THE LASHES OF MY DREAMS!! @lorealparisusa never lets me down 😭 #TelescopicLift #LorealParisPartner #LorealParis @zoehonsinger

64.2M views

Jeremy Allen White for Calvin Klein Spring 2024

YouTube · 2024

38
Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

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Healthier on Ro with Serena Williams

X · 2026

36
Serena Williams injects herself with a GLP-1 weight loss drug as millions watch the Super Bowl. She dances and shows off how “convenient” it is to get GLP-1s using the Ro app. She even says you can…

12M views

e.l.f.ino & schmarnes

X · 2025

34
so like, why is @elfcosmetics working with a man like matt rife who is extremely misogynistic and sexist when their primary demographic is women?

33.8M views

New cases, every week

How the next thing spread, the week it does.

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Google searchesMar ’24AprMayJunJulAugSepOctPeakTikTokOpen webPressRetailYouTube
TikTokOpen webPressRetailYouTube

9 more events on this chart

Join free to see them

  1. April 2024

    Gisou / Negin Mirsalehi seed · Apr 2024

    Gisou gifted creators stocked Create fridges to promote its tinted lip oils.[1][14]

    Negin Mirsalehi, Gisou | Glossy 50 2024

  2. @senemmez platform jump · Apr 27 ’24

    Senemmez posted a reaction calling the fridge the craziest PR package she had seen.[7][15]

    Literally the craziest PR-package I‘ve ever seeen in my life 🤯 @Gisou #gisou #prpackage #fy #relatable

  3. Kiera Sowery platform jump · Apr 30 ’24

    Kiera Sowery discussed the fridge’s exclusivity on LinkedIn, where commenters debated its waste.[8]

    This PR package has taken over my FYP💞💄💕 The Gisou by Negin Mirsalehi PR fridge had my jaw on the floor (and for good reason) Gisou sent this elaborate PR package to influencers who have created……

  1. press · May 1 ’24

  2. owner response · May 1 ’24

Join free to see the other 9 events and the full chart. Free, on every case.

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Why it worked

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