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Library/Campaign/Grab: No Sweat Summer
Grade B16 sourcesHIS-00821

Grab: No Sweat Summer

Campaign · 2024 · Niche

30Editable slideCertificate

Grab said its No Sweat Summer film drew more than 32 million views by July 2024.

78K reactions · 17K shares | Anong El Niño-core set-up niyo? Fan, ice tubig, o basang bimpo, mas achieve ang #NoSweatSummer with Grab! 🔥 Order ng milktea from GrabFood, book a cool ride from…
Grab Philippines
Winning Where the World Is Watching | M+C Saatchi Performance
M+C Saatchi Performance
Grab’s new spot says you can have a “No Sweat Summer” via GIGIL Philippines
Campaign Brief Asia
The Work 2024 Contenders: GIGIL Philippines
Campaign Brief Asia

Spread Score

How it works
ReachNo data yetContagion35Breadth10Velocity49LongevityNo data yet30

Numbers

Film views across social platforms
>32M
Grab self-report · Jul 9, 2024 · Self-reported · Grab Philippines
Peak date
Apr 15 ’24
Week of Apr 1, 2024 to Apr 15 ’24
Platforms
5
Started on Facebook
Origin
Mixed
Auto & mobility

Mechanics

  • NewsjackingPrimary
  • Platform jump

How it spread

Trace the origin

Grab Philippines launched No Sweat Summer, a GIGIL film of a character sweating through everyday tasks, in the first week of April 2024. Trade press covered it in mid-April. By July, Grab claimed more than 32 million views, and the film won a Cannes Silver Lion for Viral Film.

Dates use the stated precision; chart positions are date anchors.

Mar ’24AprMayJulOctMar ’25JulNovApr ’26JunAugFacebookOpen webPressRetailYouTube
FacebookOpen webPressRetailYouTube

8 more events on this chart

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Timeline (11)

  1. April 2024

    Grab Philippines seed · Week of Apr 1, 2024

    Grab Philippines launched the No Sweat Summer film in the first week of April, at the peak of summer heat.[6][3][4]

    78K reactions · 17K shares | Anong El Niño-core set-up niyo? Fan, ice tubig, o basang bimpo, mas achieve ang #NoSweatSummer with Grab! 🔥 Order ng milktea from GrabFood, book a cool ride from…
    Open the first post ↗

  2. Campaign Brief platform jump · Apr 14 ’24

    Uploaded its 92-second copy to Vimeo before its April 15 trade article.[15]

  3. Campaign Brief Asia peak · Apr 15 ’24

    Campaign Brief Asia covered the film, created by GIGIL Philippines with Factory01 Bangkok.[2]

    Grab’s new spot says you can have a “No Sweat Summer” via GIGIL Philippines
Origin
Mixed
Sector
Auto & mobility
Region
PH
Film views across social platforms
>32M
Grab self-report · Jul 9, 2024 · Self-reported · Grab Philippines
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Mar ’24AprMayJulOctMar ’25JulNovApr ’26JunAugFacebookOpen webPressRetailYouTube
FacebookOpen webPressRetailYouTube

8 more events on this chart

Join free to see them

  1. April 2024

    Grab Philippines seed · Week of Apr 1, 2024

    Grab Philippines launched the No Sweat Summer film in the first week of April, at the peak of summer heat.[6][3][4]

    78K reactions · 17K shares | Anong El Niño-core set-up niyo? Fan, ice tubig, o basang bimpo, mas achieve ang #NoSweatSummer with Grab! 🔥 Order ng milktea from GrabFood, book a cool ride from…
    Open the first post ↗

  2. Campaign Brief platform jump · Apr 14 ’24

    Uploaded its 92-second copy to Vimeo before its April 15 trade article.[15]

  3. Campaign Brief Asia peak · Apr 15 ’24

    Campaign Brief Asia covered the film, created by GIGIL Philippines with Factory01 Bangkok.[2]

    Grab’s new spot says you can have a “No Sweat Summer” via GIGIL Philippines

  1. platform jump · Apr 18 ’24

  2. owner response · May 2 ’24

Join free to see the other 8 events and the full chart. Free, on every case.

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Why it worked

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