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Library/Campaign/Heliot Emil Man on Fire
Grade B12 sourcesHIS-00596

Heliot Emil Man on Fire

Campaign · 2023 · Niche

26Editable slideCertificate

A burning runway performer drew over 1.2 million views on the brand’s Instagram reel.

Outlander Magazine

@StreetFashion01 · Feb 28, 2023

Model on Fire at Heliot Emil FW23!🖤

7.1K66
Original · Outlander Magazine

Kea

@jacquemusx · Feb 28, 2023

The Heliot Emil show was fire- no literally https://t.co/H5eTxJqtcB

6940
Post · @jacquemusx on X
Model on Fire at Heliot Emil FW23!🖤
@StreetFashion01 on X
The professional stuntman wore a black hooded outfit and carried a box bag while flames rose behind him.
Heliot Emil / Aitor Rosas
Model
Legit.ng
The Heliot Emil Show Featured An Outfit That Was Literally Burning On The Model
Marie Claire Australia
Creatives in Practice: HELIOT EMIL’s Julius & Victor Juul
PAUSE
L’ascesa di Mia Khalifa nell’industria della moda
nss G-Club

Spread Score

How it works
Reach24ContagionNo data yetBreadth20Velocity31Longevity3026

Numbers

Instagram known derivative lower bound (brand reel only)
1.2M
As of Mar 8, 2023 · Instagram · FashionUnited
Peak date
Week of Mar 1, 2023
Feb 28 ’23 to Week of Mar 1, 2023
Platforms
4
Started on X
Origin
Stunt
Fashion & accessories

Mechanics

  • Real-world spectaclePrimary
  • Transgression
  • Platform jump
  • Press loop
  • Pairing

How it spread

Trace the origin

A stuntman walked Heliot Emil’s Paris runway in flames. Outlander Magazine and Kea shared footage, while guests posted their own videos. General-interest outlets covered the reactions; FashionUnited later reported over 1.2 million views on the brand’s reel.

Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’23MarAprMayJunJulPeakOpen webXPressInstagram
Open webXPressInstagram

7 more events on this chart

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Timeline (10)

  1. February 2023

    Heliot Emil precursor · Feb 28 ’23

    Staged Connected Forms in Paris; the official archive places the burning performer between looks 18 and 19.[1][2][3]

    Open the first post ↗

  2. @StreetFashion01 seed · Feb 28 ’23

    Outlander Magazine posted footage captioned “Model on Fire at Heliot Emil FW23!” on X.[4]

    Model on Fire at Heliot Emil FW23!🖤

  3. @jacquemusx press · Feb 28 ’23

    Kea shared footage and wrote that the show was “fire- no literally”.[5]

Origin
Stunt
Sector
Fashion & accessories
Region
FR
Instagram known derivative lower bound (brand reel only)
1.2M
As of Mar 8, 2023 · Instagram · FashionUnited
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’23MarAprMayJunJulPeakOpen webXPressInstagram
Open webXPressInstagram

7 more events on this chart

Join free to see them

  1. February 2023

    Heliot Emil precursor · Feb 28 ’23

    Staged Connected Forms in Paris; the official archive places the burning performer between looks 18 and 19.[1][2][3]

    Open the first post ↗

  2. @StreetFashion01 seed · Feb 28 ’23

    Outlander Magazine posted footage captioned “Model on Fire at Heliot Emil FW23!” on X.[4]

    Model on Fire at Heliot Emil FW23!🖤

  3. @jacquemusx press · Feb 28 ’23

    Kea shared footage and wrote that the show was “fire- no literally”.[5]

  1. press · Feb 28 ’23

  2. platform jump · Mar 1 ’23

Join free to see the other 7 events and the full chart. Free, on every case.

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Why it worked

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