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Library/Campaign/Lather Against Ebola
Grade B8 sourcesHIS-01082

Lather Against Ebola

Campaign · 2014 · Niche

0Editable slideCertificate

An Ivorian blogger adapted the bucket challenge into a local awareness campaign.

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth0VelocityNo data yetLongevityNo data yet0

Numbers

Seed to milestone
7 weeks
Aug 18 ’14 to Oct 9 ’14
Platforms
3
Started on YouTube
Origin
Organic
Health & fitness

Mechanics

  • ChallengePrimary
  • Response chain
  • Press loop

How it spread

Trace the origin

Edith Brou adapted a familiar nomination challenge for an Ivorian awareness campaign. Participants filmed soap-bucket responses and were asked to distribute hygiene items. Named bloggers added their own performances, and international reports carried the local adaptation further.

Documented milestone; not a measured attention peak.

Sep ’14OctYouTubePressOpen web
YouTubePressOpen web

4 more events on this chart

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Timeline (7)

  1. August 2014

    Edith Brou seed · Aug 18 ’14

    Brou launched a soap-bucket adaptation of the Ice Bucket Challenge.[1][5]

  2. TV5MONDE press · Aug 26 ’14

    TV5MONDE documented three-person nominations and embedded Brou’s challenge video; the page was later updated.[6]

  3. Associated Press press · Aug 27 ’14

    AP reported dozens of participant clips and the challenge’s local adaptation.[1]

Origin
Organic
Sector
Health & fitness
Region
CI
Reported figure
—
Evidence
Grade B

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36M impressions

New cases, every week

How the next thing spread, the week it does.

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Sep ’14OctYouTubePressOpen web
YouTubePressOpen web

4 more events on this chart

Join free to see them

  1. August 2014

    Edith Brou seed · Aug 18 ’14

    Brou launched a soap-bucket adaptation of the Ice Bucket Challenge.[1][5]

  2. TV5MONDE press · Aug 26 ’14

    TV5MONDE documented three-person nominations and embedded Brou’s challenge video; the page was later updated.[6]

  3. Associated Press press · Aug 27 ’14

    AP reported dozens of participant clips and the challenge’s local adaptation.[1]

  1. press · Aug 28 ’14

  2. platform jump · Aug 28 ’14

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Why it worked

Do this

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