IKEA VARMBLIXT Donut Lamp

How It Spread

Grade B14 sourcesHIS-01152

IKEA VARMBLIXT Donut Lamp

Product · 2023 · Niche

35Editable slideCertificate

IKEA said it sold roughly one VARMBLIXT donut lamp every five minutes in the US.

IKEA and Sabine Marcelis launch the VARMBLIXT collection - IKEA Global — IKEA Global / Inter IKEA newsroom

IKEA and Sabine Marcelis reimagine VARMBLIXT – IKEA Global — IKEA Global / Inter IKEA newsroom

7 Best Items From IKEA's New Varmblixt Collection That's On Fire On Social Media — Uchify / TSL Media Group

Rives ut av hyllene — DinSide / Dagbladet

IKEA's Viral Donut Lamp Is Finally Available — Along with 6 Other VARMBLIXT Collection Favorites — Apartment Therapy

Ikea Just Gave Its Most Viral Product of the Decade a Massive Upgrade — Gear Patrol

4 Impactful Decor & Furnishings Influencer Campaigns — Kolsquare

Spread Score

How it works

Numbers

Seed to peak proxy: 7 days; Jan 26 ’23 to Feb 2 ’23
Platforms: 6; Started on Retail
Origin: Seeded; Home & lifestyle

Mechanics

How it spread

Trace the origin

IKEA announced Sabine Marcelis's VARMBLIXT collection on January 17, 2023. The donut lamp appeared early in Melbourne and sold out in Australia and across Norway by February 2, as people worldwide discussed it on TikTok. Restocks kept selling out.

Proxy date; not a directly measured attention peak.

PressRetailRedditTikTokOpen webInstagram

11 more events on this chart

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Timeline (14)

January 2023
IKEA precursor · Jan 17 ’23
IKEA announced the VARMBLIXT collection by Sabine Marcelis, to launch across all IKEA markets in February 2023.[1][2]
Open the first post ↗
Reddit user lwin_ seed · Jan 26 ’23
A shopper reported the Richmond store in Melbourne already had half the collection in limited numbers.[3]
Reddit user lwin_ platform jump · Jan 27 ’23
In a follow-up on r/IKEA, the shopper said they had chosen the donut lamp.[3]

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New cases, every week

How the next thing spread, the week it does.

Timeline (14)

January 2023

IKEA precursor · Jan 17 ’23

IKEA announced the VARMBLIXT collection by Sabine Marcelis, to launch across all IKEA markets in February 2023.[1][2]

Open the first post ↗

Reddit user lwin_ seed · Jan 26 ’23

A shopper reported the Richmond store in Melbourne already had half the collection in limited numbers.[3]

Reddit user lwin_ platform jump · Jan 27 ’23

In a follow-up on r/IKEA, the shopper said they had chosen the donut lamp.[3]

January 2023

IKEA precursor · Jan 17 ’23

IKEA announced the VARMBLIXT collection by Sabine Marcelis, to launch across all IKEA markets in February 2023.[1][2]

Open the first post ↗

Reddit user lwin_ seed · Jan 26 ’23

A shopper reported the Richmond store in Melbourne already had half the collection in limited numbers.[3]

Reddit user lwin_ platform jump · Jan 27 ’23

In a follow-up on r/IKEA, the shopper said they had chosen the donut lamp.[3]

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IKEA VARMBLIXT Donut Lamp

Spread Score

Numbers

Mechanics

How it spread

Timeline (14)

January 2023