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Library/Campaign/Immortal Fans: Sport Club do Recife
Grade C6 sourcesHIS-01084

Immortal Fans: Sport Club do Recife

Campaign · 2012 · Niche

0Editable slideCertificate

Club-branded organ-donor cards drew over 51,000 declarations, the agency reported.

Immortal Fans campaign case-film title over Sport Club do Recife supporters. Campaign case-film thumbnail, not a donor-card photograph.
Campaign case-film preview · Sport Club do Recife / Ogilvy Brasil / Homem de Lata Filmes

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth0VelocityNo data yetLongevityNo data yet0

Numbers

Campaign cards created
>51K
By Sep 19, 2012 · Agency claim · Self-reported · Clube de Criação
Milestone date
Week of Sep 19, 2012
Sep 2 ’12 to Week of Sep 19, 2012
Platforms
3
Started on Open web
Origin
Seeded
Sports

Mechanics

  • Fandom mobilisationPrimary
  • Identity badge
  • Platform jump

How it spread

Trace the origin

Sport Club do Recife and Ogilvy framed organ-donor declarations as a way for supporters’ loyalty to continue after death. Match promotion, a patient film and a Facebook card generator connected the cause to an existing football community.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Sep ’12OctDecFeb ’13AprJunOpen webFacebookPress
Open webFacebookPress

2 more events on this chart

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Timeline (5)

  1. September 2012

    Campaign organizer seed · Sep 2 ’12

    The campaign was presented at Sport’s match against Santos at Ilha do Retiro.[3][6]

  2. Sport Club do Recife platform jump · Sep 4 ’12

    Globo described the club’s video and donor-card app, reporting over 900 registrations in under three days.[2]

  3. Clube de Criação milestone · Week of Sep 19, 2012

    Clube de Criação reported the agency’s claim of more than 51,000 cards made.[3]

Origin
Seeded
Sector
Sports
Region
BR
Campaign cards created
>51K
By Sep 19, 2012 · Agency claim · Self-reported · Clube de Criação
Evidence
Grade C

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New cases, every week

How the next thing spread, the week it does.

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Sep ’12OctDecFeb ’13AprJunOpen webFacebookPress
Open webFacebookPress

2 more events on this chart

Join free to see them

  1. September 2012

    Campaign organizer seed · Sep 2 ’12

    The campaign was presented at Sport’s match against Santos at Ilha do Retiro.[3][6]

  2. Sport Club do Recife platform jump · Sep 4 ’12

    Globo described the club’s video and donor-card app, reporting over 900 registrations in under three days.[2]

  3. Clube de Criação milestone · Week of Sep 19, 2012

    Clube de Criação reported the agency’s claim of more than 51,000 cards made.[3]

  1. press · Jun 17 ’13

  2. afterlife · Jun 17 ’13

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Why it worked

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