Grade B12 sourcesHIS-01791
Jeep’s “The Middle” with Bruce Springsteen
Campaign · 2021
Jeep’s Springsteen Super Bowl film drew more than 37 million YouTube views.
Spread Score
How it worksNumbers
- Jeep YouTube original upload before pause, lower bound
- 37M
- As of Feb 10, 2021 · YouTube · Marketing Dive
- Seed to milestone
- same day
- Feb 7 ’21 to Feb 7 ’21
- Platforms
- 4
- Started on YouTube
- Origin
- Paid
- Auto & mobility
How it spread
Trace the originJeep released a Springsteen film before its Super Bowl airing. The ad drew debate and millions of views; Jeep paused it after an arrest became public, then restored it after driving charges were dismissed.
Documented milestone; not a measured attention peak.
Timeline (12)
February 2021
Boston.com press · Feb 7 ’21
Boston.com asked readers what they thought of Springsteen appearing in the Jeep ad.[3]
Join free to see why it worked and the other 9 events. Free, on every case.
Spread the same way
Do this
- 1A cultural event can give a brand message immediate reach.
Every number (2)
- Cars.com Jeep page traffic lift around the ad“93% - Jeep's 'The Middle' featuring Bruce Springsteen”93%[5]
Press (8 outlets)
- Feb 7, 2021same day
UPI · Bruce Springsteen urges unity in Jeep commercial
You’ve seen 1 of 3 steps, 1 of 2 numbers and 1 of 8 outlets. Pro opens the rest, with all 12 sources.