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Library/Moment/Kings League
Grade A23 sourcesHIS-01182

Kings League

Moment · 2023 · Notable

41Editable slideCertificate

A creator-led football league brought 92,522 spectators to Camp Nou.

Kings League Spain

@KingsLeague · Jan 1, 2023

Empieza EL PARTIDAZO de la jornada. @Saiyans_FC_ VS @FCPorcinos @TheGrefg VS @IbaiLlanos

3.2K59
Post · @KingsLeague on X
Empieza EL PARTIDAZO de la jornada. @Saiyans_FC_ VS @FCPorcinos @TheGrefg VS @IbaiLlanos
@KingsLeague on X
Ronaldinho debut for Ibai’s team was a massive hit for the Kings League | Streams Charts
Streams Charts
El espectáculo de la Kings League inunda el Spotify Camp Nou
FC Barcelona
30 minuts - Kings League, comença la partida - 3Cat
TV3 / CCMA
Arrancan la Queens League Oysho y la Kings League Infojobs en Cuatro y Mitele
Mediaset España
Cartamundi cierra un acuerdo con la Kings League
Fournier / Cartamundi
Debut histórico de Muchachos FC en la Kings League Américas - We Are NSN
NSN
Americas Kings and Queens League venue, photographed on 14 November 2024. CC BY-SA 4.0.
B.jars / Wikimedia Commons
Ibai & Gerard Pique’s Kings League Peaks at 1.7M Viewers During Regular Season
Stream Hatchet
Welcome to the Kings League, Gerard Piqué’s New Soccer ‘Circus’ Going Viral on Twitch
Gizmodo
Barcelona Fútbol Club
Bloomberg Línea

Spread Score

How it works
Reach38Contagion35Breadth80Velocity27Longevity1841

Numbers

Seed to milestone
3 months
Jan 1 ’23 to Mar 26 ’23
Platforms
6
Started on Twitch
Origin
Seeded
Sports

Mechanics

  • Mystery & lore
  • Real-world spectacle
  • Platform jumpPrimary
  • Press loop
  • Controversy

How it spread

Trace the origin

Piqué and Ibai launched a creator-led football league on Twitch. Masked guests and Ronaldinho’s appearance drew coverage before Camp Nou hosted its first final. Television, cards and an Americas league followed; job cuts and restructuring were reported in 2026.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesNov ’22Feb ’23AprJunSepDecJun ’24Mar ’25OctMay ’26MilestoneOpen webTwitchPressXTVRetail
Open webTwitchPressXTVRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. December 2022

    InfoJobs / Kings League precursor · Dec 27 ’22

    InfoJobs announced its title sponsorship before the first split began.[1]

    Open the first post ↗

  2. January 2023

    Gerard Piqué / Ibai Llanos seed · Jan 1 ’23

    Kings League began its seven-a-side competition in Barcelona with streams on Twitch.[2][3][1]

  3. ESPN press · Jan 2 ’23

    ESPN reported on the launch and its creator-run teams, secret cards and free streams.[2]

  1. platform jump · Jan 2 ’23

  2. owner response · Jan 8 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 15 sourced numbers and 23 sources. Start with a free account.

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Origin
Seeded
Sector
Sports
Region
ES
Reported figure
—
Evidence
Grade A

Spread the same way

Campaign · TV · 202450

Netflix: Alcaraz Signs

Netflix; DAVID Madrid (agency)

Netflix's Alcaraz camera stunt claimed 1.2 billion impressions.

1.2B impressions

1 / 8

  • Netflix: Alcaraz Signs
  • Banksy's Self-Shredding Painting
  • Kermencement
  • Jake Paul vs. Mike Tyson
  • Gojira's Olympics opening ceremony performance
  • Sam Smith's HARRI inflatable suit
  • #ALLMYMOVIES
  • April the Giraffe livestream

New cases, every week

How the next thing spread, the week it does.